B2b Marketing Manager - Remote
Location: Stroud, Gloucestershire
The B2B Marketing Manager is a central role across the team, responsible for providing all-round marketing expertise to support further accelerated growth within B2B. A successful candidate in this role will be creative, think digital-first and have an appetite for finding tools, techniques and AI solutions that continue to improve marketing effectiveness and expand our vision for a Greener Britain.
This role will lead campaigns for brand, product and services, that we are bringing to market. As well as leading on campaign activation, they will work with the Senior Marketing Manager, to align activities to the marketing strategy. They will also be responsible for monitoring and analysing marketing performance (campaigns & always-on), providing actionable insights and recommendations to optimise future activity.
Campaign Planning & Execution: Plan, execute & optimise multi-channel campaigns
Always-on planning: Using insights for continuous A/B testing & refinement across CRM, PPC, social, SEO and other digital channels.
Audience & Insights: Conduct market research and build a deep understanding of our core audiences. Data, Analytics & Reporting: Collate reports and analysis to share back with the business – reviewing ways to automate and share key updates.
Team Project Management: Oversee the team project planner, keep updated and lead on weekly status meetings.
Stakeholder management & briefing (internal & external): Ecotricity B2B Brand Asset Guardian: Owner of our asset pack and brand guidelines – keeping them maintained and any changes communicated.
Tools / Systems management: Evaluating systems and Martech opportunities, alongside the Marketing Coordinator.
Team Management: Manage one or more direct reports.
Ensure activities & tools comply with all policies, legal regulations and data protection requirements. Ensure all budgets, assets and activations have the correct levels of approvals.
Work closely with the wider Ecotricity and Green Britain marketing teams to align initiatives with broader marketing initiatives and messaging.
Previously demonstrated experience in B2B Marketing
Strong skill level in Excel & PowerPoint, Adobe Creative Cloud
Demonstrated experience in digital channels planning & activation
Experience with Salesforce Marketing Cloud
Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
Healthcare plan, life assurance and generous pension contribution
Hybrid Working
Various company discounts (including shops, gyms, days out and events)
Holiday of 25 days (plus bank holidays) & ability to buy/sell days
Cycle to work scheme, car pooling and onsite parking available
As a valued member of the team, you will be supporting the Group Environmental Policy and its associated sustainability objectives and targets.
The fast moving nature of the company's business means that from time to time you may be asked to perform duties or tasks outside of your original job description on an ad hoc basis. This allows the company to use its people in the best possible way at all times and helps the employees to make their contribution in a changing environment.
Ecotricity is Britain's greenest energy company. Our mission was, and remains, to change the way energy is made and used in Britain - by replacing fossil fuels with clean, renewable energy.
We don't just supply green energy, we use the money from our customers' bills to make it ourselves too - we build windmills, sun parks and green gasmills in Britain. Some of our biggest achievements to date include building Britain's first megawatt windmill and the country's first grid-scale sun park, as well as building our first green gasmill, generating 100% green gas from a source that we will never run out of grass.
We don't just focus on energy though- we built the Electric Highway, Britain's leading network of electric vehicle charging points; we helped Forest Green Rovers become the greenest football club in the world; and we launched Britain's greenest mobile phone service, Ecotalk, where they use the money from their customers' bills to protect and regenerate Britain's lost rainforests. Apply
