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As a global market leader in the world of eyecare, Keeler’s dynamic business creates an exciting opportunity for career development.

We are a vibrant, future-facing organisation, with over a century of industry expertise. The highly-trusted Keeler brand supports our consistent revenue growth. We actively foster a diverse, inclusive work environment and continuously seek to drive sustainability across our organisation.

Keeler is a part of Halma, a global group of life-saving technology companies focused on growing a safer, cleaner, healthier future for everyone, every day. Employing over 7,000 people in more than 20 countries, Halma has major operations in the UK, mainland Europe, the USA and Asia Pacific. Halma is listed on the London Stock Exchange (LON: HLMA) and is a constituent of the FTSE 100 index.

About The Role

We are seeking a dynamic Regional Business Development Manager to lead and grow our sales presence across the Southern UK, Ireland. This role is responsible for driving revenue, expanding market share, and seeking out new business opportunities across the region. You will work closely with both direct and indirect sales channels to grow Keeler’s portfolio of ophthalmic instruments in key markets including Optometry, Schools, Ophthalmology, and General Medicine.

You will be accountable for achieving sales and margin targets across a broad customer base—from distribution partners to individual practitioners and academic institutions. This is a high-impact role requiring hands-on sales execution, and a deep understanding of customer needs.

Sales, Market Share & Revenue Growth

• Drive and be responsible for sales activity across the designated region, delivering against revenue and margin targets.
• Work closely with, and support UK sales teams both internal & external to exceed growth objectives.
• Develop and maintain strong relationships with distribution partners, public and private healthcare providers, universities, and training institutions.
• Identify and execute new business opportunities across all sectors.
• Attend and represent Keeler at key industry events, exhibitions, and conferences.
• Build and maintain a robust sales pipeline to ensure future growth beyond immediate targets.
  
  

• Implement the regional sales strategy in alignment with global business goals.
• Analyse market trends, customer needs, and competitor activity to identify areas of opportunity.
• Work with Product Management and Education teams to identify and engage with Key Opinion Leaders in the UK, to drive advocacy and thought leadership for Keeler products.
• Support tender responses, contract negotiations, and pricing strategies, ensuring alignment with company policies and governance.
  
  

• Own the full sales cycle—from prospecting to closing and post-sales support.
• Ensure external partners are fully equipped and trained in Keeler’s product portfolio.
• Collaborate cross-functionally to support order fulfilment and customer satisfaction.
• Maintain detailed records of pipeline activity, customer engagements, and market feedback.
• Ensure compliance with all regulatory and operational guidelines.
• Champion a culture of continuous improvement by participating in internal innovation projects.
  
  

• 5+ years of sales and business development experience, ideally in the medical device sector.
• Experience in ophthalmic, optometry, or healthcare distribution is strongly preferred.
• Proven track record of closing high-value deals and growing revenue in a competitive market.
  
  

• Passion for innovation, growth, and exceptional customer service.
• Strategic thinker with strong analytical and problem-solving skills.
• Excellent communication, negotiation, and presentation abilities.
• Highly collaborative team player with strong commercial acumen.
• Results-driven mindset with high expectations for performance.
  
  

• Competitive Remuneration Package including base Salary, performance related bonus structure, pension scheme, and other associated benefits.
• The potential to work in collaborative work environment within Keeler and Halma Group
• Career Development Opportunities within Keeler and Halma Group
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Appliances, Electrical, and Electronics Manufacturing

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