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People Director at Vet-AI| Driving Growth & Innovation in HealthTech

Who we are:

We are Vet-AI, and we are delivering the future of pet care and clinical research. While our flagship app, Joii Pet Care, makes pet care affordable and accessible for all pet owners, we are also at the forefront of digital veterinary trials. Our platform enables efficient and effective clinical research for veterinary medicine, leveraging the insights gained from Joii's extensive user base.

Our mission:

• To make pet care affordable and accessible for everyone.
• To improve the lives and wellbeing of everyone working within the veterinary industry.
• To advance veterinary medicine through digitally led trials, using Joii Pet Care to connect research sponsors with pet owner databases

Quite simply, we want vet care to be available to everyone, to ensure the people who are delivering it with us are as happy as they can be, and to drive innovation in animal health through our trials platform, all while keeping the spirit of Joii alive.

Role Summary:

As Clinical Trials - Sales Lead, you will take full ownership of the sales function for our Clinical Trials business line. You’ll be responsible for developing strategy, building a high-quality pipeline, and converting opportunities into long-term partnerships with pet food companies and other pet care businesses.

Working closely with leadership, you will design client solutions and ensure a seamless journey from first contact through to proposal and closure. This is a unique opportunity to shape and grow a key revenue stream in a scaling business.

Job Responsibilities:

• Define and implement a sales strategy for the Clinical Trials division.
• Own the end-to-end sales cycle: prospecting, lead generation, consultative solution design, proposal development, negotiation, and closing.
• Build strong relationships with decision-makers in the pet food and pet care industries.
• Maintain a healthy, well-documented sales pipeline with accurate forecasting and reporting.
• Collaborate with internal teams to design solutions that deliver real value for clients.
• Represent the company at industry events, conferences, and networking forums.
• Proven track record in clinical trials sales, pet care, healthcare, or life sciences.
• Experience selling into pet food companies and the wider pet care sector.
• Demonstrated success in building and managing a sales pipeline.
• Strong consultative sales skills, with the ability to design and present compelling solutions.
• Experience working in a startup or scale-up environment, comfortable building processes and taking ownership.
• Excellent communication, influencing, and relationship management skills.
• Established a network within the pet food or pet care industries.
• Knowledge of clinical trial operations, regulatory frameworks, or R&D partnerships in pet health.

Our brand values:

• We are not afraid to disrupt the status quo. Championing what’s right for pets and standing confidently behind our purpose. Even when it’s challenged.
• We have the courage and confidence to tackle things that nobody has done before.
• We may face hurdles, adversity, and the fear of failure but we have the conviction to keep going.
• We do not constrain ourselves to the expectations of traditional pet care; we’re young, bright and full of fresh ideas.
• We bring energy and pro-activity to everything we do. We’re problem solvers, with a ‘can do’ outlook.
• Our boundless attitude brings the joy.
• We share an ‘in-it-together’ mindset. We’re one team; we don’t leave anyone to face problems alone when we can help.
• We champion empathy and compassion; caring about what our customers and our colleagues are going through. Going above and beyond when they need us.
• We strive for constant collaboration, no matter where we are in the world

What you’ll get:

• Fully remote (UK)
• Access to a co-working space budget
• Headspace Membership
• Employee Assistance Programme
• Enhanced Family Leave and fertility support
• Enhanced company sick pay
• Contribution to professional development and professional membership budget
• 33 days of paid holiday including the usual UK public bank holidays (pro rata’d)
• Frequent remote and in-person social
• Flexible start and finish times
• Free use of the platform
• New starter home office setup contribution
• Twice yearly Continuous Performance Management Reviews

Diversity and Inclusion

We’re building an inclusive and diverse team. We truly believe that surrounding ourselves with different opinions means that we’ll challenge our own assumptions instead of thinking we know the correct answer. We welcome applications from everyone and will foster an encouraging and caring workplace. If you aren’t sure if you qualify, send us your CV anyway. We’ll take the time to look over your application and give you feedback.

Interview Process

• Initial screening call (15–30 mins) with our People Team to understand your background and motivations.
• Competency interview (60 mins) with the Sales Director to explore your sales experience, clinical trials/petcare knowledge and to align our business values and team dynamics.
• Final interview with leadership (2), focusing on values, team fit, and role vision.