Location: London (Hybrid a minimum of 2/3 days in the office) — with proven U.S. market experience

Type: Full-Time, Permanent

About the Role

We’re looking for a creative force — a sharp thinker, brand builder, and cultural operator — to lead INKEY into its next chapter of brand growth. This is a Creative Director role for someone who sees through the fluff, asks the harder questions, and pushes brands to matter more.

You’ll evolve INKEY’s brand identity across every touchpoint, with a particular focus on growing in North America — our most competitive, fast-paced, and high-opportunity market.

You’ll help us run like a modern media company: quick on culture, rich in storytelling, and ruthless in clarity. You’re not here to play it safe. You’re here to make it mean something.

Your Mission

To build a globally consistent, creatively disruptive brand system — one that shows up with cultural relevance, emotional intelligence, and a POV strong enough to cut through the noise of the beauty industry.

What You’ll Lead

• Define and own the creative vision for INKEY — from brand world to product storytelling
• Lead campaigns, content ecosystems, and visual expression that reflect a brand rooted in skin truth and radical transparency
• Collaborate across Creative, Social, Education, Retail, and Growth to ensure every brand touchpoint connects with meaning and momentum
• Push for scroll-stopping creative, real-world resonance, and ideas worth talking about — with an eye toward market leadership
• Act as a mentor and momentum-builder to a growing in-house team — setting the standard for creative that’s fast, fearless, and effective
• Bring structure where it’s needed, and break it where it’s holding us back
• Fuel experimentation and intelligent risk-taking, not design by consensus
• Excited by the potential of AI in content creation

You Bring

• 8–10+ years of experience building culturally relevant brands across agency and in-house settings
• Proven success leading brands in the U.S. market — with an eye for what works across retail, content, influencer, and DTC
• A portfolio that blends insight with aesthetic — and shows you know when to refine revolt
• Deep experience with fast-moving social storytelling, digital ecosystems, and creative production workflows
• Comfort presenting creative to senior stakeholders, building buy-in and momentum
• A keen understanding of how design, language, and culture meet to shape brand behaviour

You Are

• A challenger, not a follower
• Fluent in culture, and obsessed with what’s next
• Fast-moving but never sloppy
• Consumer-first, not ego-first
• Clear in your thinking, direct in your feedback, and collaborative in your process
• Someone who questions the rules — and knows exactly when to break them

What we will give to you (our Company Benefits)

• Private Medical for ALL employees - Vitality Medical scheme
• Part of the BCORP organisations
• Birthday day off
• Cycle to work scheme
• Team days
• Allowance to use on our wonderful products each month
• Dog friendly office

The INKEY team

At INKEY we are a dynamic and enthusiastic team with huge ambition.

We make things happen (sometimes against the odds!) by thinking differently and being solution-led.

We love hearing creative, innovative ideas that provide opportunities for improvement. Proactiveness is an absolute must. In return, we are committed to developing the knowledge of our team, as we do with our consumers, and the scope for growth is enormous.

We are a diverse team of passionate individuals who fundamentally believe that better knowledge creates better decisions.

We are really proud of the culture and environment we have built in our business since our launch in 2018.

We stand for transparency, equality and fairness and live this through our brand and our team every day.

We are for everyone.