Join to apply for the CRM Advisor role at Frontier Economics

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Join to apply for the CRM Advisor role at Frontier Economics

Frontier Economics is an economics consultancy that tackles the big questions facing governments, businesses and society. We help our clients to analyse and understand their markets and to formulate strategies based on sound economics. The methods and models we use are often complex, but our advice is always succinct, clear and honest.

The company has grown rapidly since it was founded over 25 years ago and currently has around 500 staff working across nine European offices (Amsterdam, Berlin, Brussels, Cologne, Dublin, London, Madrid, Paris and Prague). The company is employee-owned and has a strong culture of openness and employee engagement.

The Client’s Team at Frontier

The Clients Team is a group of skilled professionals who combine knowledge of client relationships and business development, digital marketing, brand and design, marketing, and external and internal communications.

They are responsible for marketing and business development activities and offer dedicated support across all practices for current and potential clients. They lead marketing communications and develop all internal and external communications, including an active online presence through our website and social media channels. In addition, they maintain the firm’s reputation through our Frontier brand and the design services they provide.

Job Description

The CRM Senior Advisor will be responsible for managing and optimising the firm’s Client Relationship Management (CRM) system to enhance client service, drive business development, and enable strategic decision-making. This role is critical in ensuring the CRM system is well-maintained, user-friendly, and leveraged effectively across teams for client engagement, marketing campaigns, and reporting.

Key Responsibilities

CRM Strategy & Operations

• Own the firm’s CRM strategy and drive adoption across the business.
• Maintain the CRM system (Workbooks) ensuring data integrity and quality, and performance.
• Define and enforce standards and protocols for data entry, segmentation, and maintenance.
  
  

• Support marketing teams in planning and executing targeted campaigns using CRM data (e.g. event invitations, newsletters).
• Provide client insights and engagement histories to BD teams and Directors.
  
  

• Encourage use of training programmes for fee earners and business management teams to ensure consistent CRM usage.
• Redevelop training modules as needed working with the L&D team.
• Act as a CRM champion and change agent to encourage adoption, especially among senior stakeholders and the practice management team.
  
  

• Generate regular reports on client interactions, BD activity, and marketing ROI.
• Use data to produce actionable insights to support strategic decision-making.
  
  

• Partner with IT, Clients, and Risk/Compliance teams to ensure CRM aligns with wider business needs.
• Collaborate with Directors, ADs and the PCT to ensure high-quality client data capture.
  
  

• Proven experience in a CRM-focused role, ideally in a professional services environment.
• Strong working knowledge of CRM platforms (ideally Workbooks)
• Data-driven, with a keen eye for detail and a high standard for data integrity.
• Ability to influence and train stakeholders at all levels, including senior fee earners.
• Familiarity with GDPR and data compliance best practices.
  
  

• Experience managing CRM system upgrades or vendor relationships.
• Exposure to client segmentation strategies and marketing automation
• Project management skills or experience working with Agile methodologies.
  
  

• CRM adoption and usage rates across departments
• Accuracy and completeness of client data
• Engagement rates from CRM-driven campaigns
• Stakeholder satisfaction and feedback
• Quality and frequency of CRM reporting to leadership
  
  

• Hybrid Working: Employees are expected to work in the office at least two days a week, with flexibility for remote work.
• Holiday Entitlement: 28 days of annual leave, plus public holidays, with the option to purchase up to 10 additional days of holiday per year.
• Parental Pay: Enhanced parental pay of up to 2 months of full pay and bonus for primary carers.
• Learning & Development: Extensive L&D opportunities, including Career Development Reviews with support from a dedicated Mentor.
• Private Health Insurance: Fully covered AXA health insurance with optional family coverage (partners' premiums and taxes paid by the employee; children included at no extra cost). Additional cover (e.g., optical, dental) can be added at the employee's expense.
• Employee Assistance Programme (EAP) – Free, confidential support for work-life balance, health, family issues, or job-related challenges, available for you and your immediate family members.
• Income Protection Insurance – All employees are covered by Frontier’s Group Income Protection Scheme for long-term illness or disability.
• Life Insurance – Company-funded Group Life Assurance Scheme, covering all permanent employees from their start date.
• Cross-Office Travel & Secondments – Opportunities for secondments to different offices or practices to expand skills and experience.
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Business Consulting and Services

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