CRM Manager - UK

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Casumo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Company Overview:

Welcome to Casumo, your passport to a world of fun, excitement, and responsible gaming. We're an international online casino company known for creating unforgettable gaming experiences through innovation, security, and a playful charm. We are currently seeking a dynamic and commercially minded CRM Manager for our UK Market!

Position Overview:

As our CRM Manager for the UK Market, you’ll be part of the central CRM team, reporting directly to the CRM Director. You will own and execute a multi-channel CRM strategy (Email, SMS, Push, Onsite Notifications) to engage and delight our players. Collaborating closely with the UK Country Manager, you'll ensure campaigns align with our commercial goals, leveraging automation, segmentation, and player insights.

Responsibilities:

• Drive the local CRM strategy from planning to execution, aligning with UK business goals and compliance requirements.
• Analyze and optimize campaign performance to maximize ROI and customer value.
• Work with analysts, designers, and content creators to craft relevant and impactful communications.
• Scale campaigns through automation and micro-segmentation to enhance personalization and efficiency.
• Implement a test-and-learn approach using A/B testing to optimize campaigns.
• Monitor local regulations and competitor activities to stay ahead in the market.

Requirements:

• Proven experience in CRM, Retention, or Lifecycle Marketing within the UK online iGaming industry.
• Strong knowledge of CRM platforms (e.g., Salesforce, Braze, Optimove).
• Experience in building automated journeys and multi-channel campaigns at scale.
• Data-driven mindset with the ability to interpret campaign results and derive actionable insights.
• Excellent stakeholder management skills to translate strategy into action across teams.
• Strong organizational skills to manage multiple campaigns and deadlines.
• Familiarity with UKGC marketing compliance standards.

Think we're a good match? Apply now!

The Perks (Malta Office):

Joining Casumo offers an unparalleled experience, surrounded by talented colleagues in inspiring office spaces. Benefits include:

• Private health insurance
• Wellness incentives, including fitness allowances and mental health services
• Flexible holidays, with options to choose when to take public holidays
• Work From Anywhere (WFA): 2 weeks initially, increasing to 4 weeks with tenure
• Gourmet lunches and healthy snacks
• Discounts from local vendors
• Access to professional development tools and platforms
• Casumo College training courses for continuous growth
• Social events to foster team relationships

Our ABC Values:

ASPIRE

Push beyond the ordinary, transform obstacles into opportunities, and dream big.

BELIEVE

Turn achievements into collective victories, supporting each other as a team.

CARE

Provide support and create memorable, responsible gaming experiences for our players and colleagues.