Customer Campaign Analyst – Three UK

Location: Reading, England, United Kingdom (Hybrid / Work from Home) Job type: Full‑time, Permanent. 37.5 hours per week, Monday‑Friday, core hours 10:00–17:00.

Job Description

We’re looking for a highly motivated and data‑driven Customer Campaign Analyst to join our Customer Value Management (CVM) team. This role is pivotal in driving value from our customer base through targeted, data‑led marketing campaigns. Working in an agile delivery model, you’ll support the Senior Manager in delivering accurate campaign performance reporting, deep‑dive analysis, and tracking the value generated by our CVM initiatives. Your work will ensure campaigns are insight‑led, continuously optimised, and aligned with our business goals.

Key Responsibilities

• Campaign Reporting & Analysis – Own and maintain campaign reporting and insights for the Broadband and PAYG squads, including regular performance updates and in‑depth post‑campaign analysis.
• Dashboard Management & Automation – Maintain and enhance self‑serve Tableau dashboards for X‑Sell and PAYG campaigns; manage a Python‑based automation process that saves ~3 hours of manual work monthly.
• Strategic Test & Learn – Identify and recommend test‑and‑learn opportunities (e.g. new offers, channels, or copy) backed by data; support the design and analysis of robust testing frameworks, including A/B tests.
• AEP Campaign Reporting – Contribute to the development of a new suite of Tableau dashboards to support reporting on our AEP journey‑based campaign approach.
• Data Quality & Integrity – Monitor live campaigns to ensure data volumes and delivery labels are accurate; proactively raise and manage any data quality or campaign build issues.
• Customer Segmentation & Control Groups – Input segment codes into campaign briefs to enable detailed analysis and advise on control group strategies to ensure statistically valid results.
• Cross‑Functional Collaboration – Build strong relationships with teams such as Digital; lead regular performance calls with squads to review results and share insights.
• Insight Library Management – Own and maintain the CVM Insights Library, ensuring historical post‑campaign analysis is well‑organised and accessible.

Qualifications

• CRM/CVM Expertise – Proven experience in customer marketing analysis within a B2C environment, with a strong understanding of CRM and CVM principles.
• Technical Proficiency – Skilled in SQL, R, or Python for data querying, and experienced with reporting tools such as Tableau or Power BI.
• Analytical Rigor – Capable of designing and evaluating statistically sound testing frameworks, including A/B tests.
• Insight Translation – Adept at turning complex data analysis into clear, actionable business recommendations that influence strategy.
• Learning Mindset – Naturally curious and proactive, with a passion for data and a commitment to evolving technical skills through continuous learning.

Inclusion Statement

We are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description or you require a more flexible working pattern, we encourage you to apply. Our recruitment team can help you see how your skills fit in.

Benefits

• Excellent basic salary plus bonus and Three benefits.
• Up to 28 days paid time off plus bank holidays, own personal days, and pro‑rata options.
• Career development through learning & development tools.
• Additional benefits: pension plan, discounts, vouchers, and more.

Other Information

We are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks.

We offer reasonable adjustments during the recruitment process. Please contact your recruiter or email jobs@three.co.uk for guidance.

We use AI in various parts of our business to boost innovation and efficiency. We value your unique experiences and achievements; during the interview, we encourage authenticity and focus on your own knowledge and skills.