Overview

Join to apply for the Data Analyst role at Heidi.

Heidi was born to make it easy for more people to discover the power of the mountains. We burst onto the ski holiday market in 2018 (formally known as Ski Zoom) and have seen exponential growth. The company started to fix the lack of flexibility in the winter ski market, helping skiers and mountain lovers discover resorts that are hidden gems alongside the classics. Our clever tech supports a flexible experience and we’re a youthful, challenger brand with an awesome culture. We’re aiming for further growth in 2025 and beyond.

The team and role

Our Marketing team is growing to support Heidi’s rapid growth. We split into four core areas: commercial; brand; performance media; and retention. The brand team focuses on making Heidi the most considered ski brand and growing earned traffic. The media team focuses on maximizing the conversion of customers looking for a ski trip. The retention team provides a brilliant experience for our current customers. The commercial team, including the Trading Manager and this role, ensures we make the right decisions and investments across Marketing, Pricing, Product, Finance and Supply to maximise profit. The E-commerce Analyst will turn data into insights, identify trends, and work with stakeholders to drive business performance.

What You’ll Be Doing

• Partner cross-functionally. Act as a strategic partner to marketing, product, commercial, and leadership teams. Provide decision-support rooted in strong analytical thinking.
• Analyse onsite user behaviour. Investigate user journeys through the product funnel to identify drop-off points, friction, and key conversion levers. Collaborate with product and UX teams to recommend improvements.
• Performance deep dives. Proactively surface insights on what’s driving growth or decline, across channels, cohorts, destinations, dates, and other segmentation dimensions.
• Empower the business with insight. Create self-serve visualisations and dashboards (e.g., Looker, Tableau, or equivalent) to track commercial and customer performance across search, booking, and retention.
• Design and execute ad hoc analyses. Respond quickly to evolving business questions with robust analytical outputs, from sizing opportunities to diagnosing anomalies.
• Own the data layer. Help shape the events tracking and structured data used across the business. Work closely with developers to ensure good data hygiene and coverage across the user journey.

What You Will Bring

• Analytical depth. Strong experience in SQL, Excel/Sheets, and at least one BI tool (e.g., Looker, Power BI, Tableau). Able to distill complexity into clear insights.
• Product & funnel analytics. Comfortable analysing online customer behaviour across multi-step booking journeys, using tools like GA4, BigQuery, Amplitude or similar.
• Commercial acumen in D2C businesses. Deep understanding of performance metrics in fast-scaling D2C businesses (LTV, CAC, AOV, conversion, etc). Able to connect metrics to business impact.
• Market awareness. Experience or familiarity with using external data sources (e.g., Google Trends, OTA pricing, flight capacity, competitor scraping) to contextualise performance.
• Comfort with ambiguity. Thrives in fast-paced, high-growth environments. Willing to test, iterate, and learn — even when inputs are imperfect or incomplete.
• Execution bias. Knows when “good enough” beats perfect. Can balance speed and rigour, knowing which decisions need 80% and which need 99%.
• Communication & storytelling. Able to package analysis into crisp, visual narratives that influence stakeholders and drive decisions.
• Growth Mindset. Appetite to build from scratch. Comfort in unstable environments and a proactive approach to finding answers and fixing problems.

How big is the team?

Brand: Brand Director, Content Lead, Senior Copywriter, Snr Content Exec, Social Media Manager; Media: Head of Performance Media, Growth Manager and Performance Marketing Agency; Retention: Customer Retention Lead; Commercial: Trading Manager and Analyst.

Who’s going to be your manager?

You’ll be reporting to Sam Knott, our CMO.

The Interview Process

• TA Screening - 30 mins
• Virtual interview with Chief Commercial Officer - 30 mins
• In-person interview with key stakeholders including a case study - 1.5hr
• Values interview with one of our founders - 30 mins

Our Employee Benefits

• 25 days annual leave + bank holidays + 4 “me/we” wellbeing days
• Hybrid working policy balancing office and home
• Vitality health insurance
• Enhanced parental leave for primary/secondary carers and adoptive parents

Additional Employee Perks

• £1,000 Heidi holiday credit + additional holiday discounts
• A fun packed company social calendar including summer party, end-of-term conference and team budget for celebrations
• £300 work-from-home budget

Our Commitment to inclusive hiring

We want to create an inclusive environment that celebrates the diversity of our people whilst enabling them to do the best work of their careers. We are committed to ensuring that all our people processes are equitable. All applicants will be considered for employment without attention to age, sex, ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Other

Industries

• IT Services and IT Consulting