Overview

We are currently recruiting for a Digital Content Manager to join this team. The Digital Content Manager will be responsible for defining & executing the holistic search strategy and overseeing our content supply chain end to end. This role will involve collaboration with cross-functional teams to ensure compliance, alongside implementing the innovation roadmap across digital services, tools, and approaches - including CRM, chatbots & further digital solutions.

Responsibilities

• Oversee the content supply chain end-to-end - from generation and approval to implementation across tools, platforms, and assets.
• Manage the content roadmap, working closely with Medical teams to enable execution, secure approvals, set priorities, and remove roadblocks.
• Ensure compliance across agencies and the marketing team.
• Stay up to date on marketing technology relevant to content.
• Define and deliver the content strategy, including the organic media roadmap in partnership with agencies and the brand team.
• Lead the rollout of global tools and initiatives related to content.
• Collaborate closely with the Media Manager, DT&IT, agencies, and Medical stakeholders.
• Support EDAM, R&Rs, and P&I management processes.
• Deploy the agreed innovation roadmap in digital services such as chatbots, live agents, gamification, and couponing. Support Connected Pack initiatives.
• Manage CRM plan and execution together with brand teams, agencies, and DT&IT.

Qualifications

• Previous role with a creative and digital focus.
• Experience optimising processes, performance, and campaigns.
• Effective collaborator who can influence cross-functional teams.
• Results-oriented and comfortable with ambiguity and taking initiative.
• Experimental and curious mindset.
• Ability to work with multiple internal and external partners to deliver project outcomes.
• Strong analytical skills with the ability to understand and analyse different types of data and infer appropriate actions.
• Experience in working in a consumer goods / health care environment.

Benefits

• Competitive compensation package consisting of an attractive base salary and annual bonus. Individual recognition awards can be granted in addition to company bonus.
• 28 days annual leave plus bank holidays
• Private Healthcare, generous pension scheme and Life Insurance
• Wellness programs and support
• Employee discount scheme
• State of the art offices
• International career possibilities
• Flexible and Hybrid working
• Help with home office equipment
• Volunteering days
• Support for professional growth in a wide range of learning and development opportunities
• We welcome and embrace diversity providing an inclusive working environment

Note: Bayer is an organisation where decisions are made together and where innovation cycles are in 90 days sprints. Our operating model (Dynamic Shared Ownership) is a reimagined way of operating a multinational company which moves at speed and scale with the goal of delivering on our vision. Being part of #TeamBayer means that you are part of our vision and of our future - delivering to our farmers, patients, and consumers.