Digital Marketing + CRM Manager - Microsoft Dynamics - Worcestershire
Location: west midlands, england, United Kingdom
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Client:
Page Personnel
Location:
Worcestershire, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
df6cec75634c
Job Views:
4
Posted:
12.05.2025
Expiry Date:
26.06.2025
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Job Description:
- Leading company within the Life Sciences arena
- Specialist role, hybrid working
About Our Client
Our client is a leading player within the healthcare sector in England and across Europe. They operate as a large organisation that is renowned for delivering top-notch healthcare services. They provide services to a wide range of clients across the region and the company's commitment is to provide superior service to their customers and to improve healthcare delivery through innovative solutions.
Job Description
- Develop and execute digital marketing strategies to enhance customer experiences
- Manage the customer journey, ensuring it is aligned with the company's objectives
- Collaborate with various teams to implement digital marketing initiatives
- Measure and report performance of digital marketing campaigns
- Identify trends and insights, and optimise spend and performance based on these findings
- Collaborate with internal teams to create landing pages and optimise user experience
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Implement creative growth strategies and plan, execute and measure experiments and conversion tests
The Successful Applicant
A successful 'Digital Marketing + CRM Manager' should have:
- Be an expert in using MS Dynamics 365 and Wordpress
- Experience in optimising landing pages and user funnels
- Experience with A/B and multivariate experiments
- Strong analytical skills and data-driven thinking
- Experience in setting up and optimising Google Adwords campaigns
- Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools
- Experience in setting up and optimising PPC campaigns on all major search engines
What's on Offer
- An estimated salary range of £50000 - £60000
- A rewarding career in the healthcare industry
- Participation in the company's electric car scheme
- A friendly, collaborative company culture focused on innovation and service quality