About the Company

The Woodland Trust is the UK's leading woodland conservation charity dedicated to creating a world where trees and woods thrive for both people and nature. With a rich history of environmental stewardship, the Trust actively engages communities, policymakers, and individuals to protect, restore, and expand woodland habitats across the country. Their commitment to sustainability and environmental education makes them a vital organization in the fight against climate change and biodiversity loss. Through innovative projects and partnerships, The Woodland Trust aims to inspire a deeper appreciation for nature and ensure that future generations can enjoy the benefits of thriving woodlands.

About the Role

The Woodland Trust is seeking a dedicated Digital Marketing Executive (Email) to support and enhance its email marketing activities. This role involves designing, implementing, and optimizing email campaigns that effectively communicate the Trust’s mission and initiatives. The successful candidate will work closely with internal teams to deliver engaging and impactful email content, ensuring each campaign aligns with best practices for accessibility, compliance, and audience engagement. You will be responsible for analyzing campaign performance metrics, recommending improvements, and testing various strategies to maximize engagement and conversion rates. Building and maintaining strong relationships with Email Service Providers (ESPs) and staying abreast of the latest trends and technologies in email marketing will be key aspects of this role. The position offers a unique opportunity to contribute to environmental causes while developing your skills in digital marketing within a dynamic and supportive organization.

Qualifications

• Experience managing email marketing systems and schedules, with a solid understanding of email service providers.
• Proficiency in HTML for creating and customizing email templates.
• Proven track record of planning and executing successful email campaigns, with the ability to analyze campaign data and implement improvements.
• Knowledge of GDPR and best practice guidelines for data protection and privacy.
• Strong collaboration and communication skills to work effectively with internal teams and external partners.
• Experience with project management tools such as Monday.com is advantageous.
• A genuine interest in environmental issues and a shared commitment to the Trust’s core values—Grow Together, Explore, Focus, and Make it Count—are highly desirable.

Responsibilities

• Support the development and delivery of compelling and effective email marketing campaigns that promote the Trust’s initiatives and campaigns.
• Advise on best practices regarding HTML coding, email accessibility, and compliance to ensure all campaigns meet legal and ethical standards.
• Monitor and report on email campaign performance, providing insights and recommendations for continuous improvement.
• Conduct A/B testing, audience segmentation, and user journey analysis to optimize campaign effectiveness and engagement.
• Build and maintain strong relationships with ESP providers, ensuring smooth integration and technical support.
• Stay informed about emerging trends, new technologies, and innovations in email marketing to enhance campaign success.
• Coordinate with internal teams to ensure brand consistency and alignment with organizational goals.
• Use project management tools such as Monday.com to track campaign progress and deadlines.
• Ensure all email content and templates are on-brand, visually appealing, and accessible across devices and platforms.

Benefits

Joining The Woodland Trust means becoming part of a passionate team committed to environmental conservation and climate action. We prioritize staff wellbeing by offering comprehensive support, training opportunities, and a collaborative work environment. Our benefits package includes an enhanced employer pension scheme, life assurance, flexible and hybrid working options, and generous annual leave of 25 days plus bank holidays (pro‑rata for part‑time staff). Additional perks include the ability to buy and sell annual leave, enhanced parental pay, and access to our Employee Assistance Programme. Working with us provides the chance to make a tangible difference in the world while developing your professional skills in a supportive setting.

Equal Opportunity

The Woodland Trust is committed to fostering an inclusive environment where everyone feels valued and respected. We believe diversity enhances our organization and strengthens our ability to achieve our mission. We actively encourage applications from individuals of all backgrounds, abilities, and identities, particularly from under‑represented groups such as people of colour and disabled individuals. We are dedicated to providing reasonable adjustments and support throughout the application process. Our goal is to ensure equal opportunities for all candidates and to reflect the diverse communities we serve in our workforce.

Seniority level

• Associate

Employment type

• Full‑time

Job function

• Marketing

Industries

• Technology, Information and Media