Overview

Digital Media Manager at Bayer. Bayer operates with Dynamic Shared Ownership (DSO) and 90-day sprint cycles to move at speed and scale, delivering on our vision. Being part of #TeamBayer means contributing to our mission to support farmers, patients, and consumers, with a commitment to sustainability and innovation.

Introduction to Bayer Consumer Health Division: Bayer Consumer Health is dedicated to enhancing everyday health and well-being worldwide, focusing on self-care solutions and a diverse portfolio of brands that address a wide range of health needs.

Position Overview

We are seeking a talented and results-driven Digital Media Manager to maximise brand presence by delivering efficient media strategies. You will work closely with the Brand Team and media agency partners to optimise marketing efforts, ensuring effective reach and engagement with the target audience.

Major Tasks

• Develop the media strategy in partnership with the Brand Team to address brand objectives and fulfil “jobs to be done.”
• Oversee and direct the implementation of the media strategy, ensuring consistency with funnel objectives.
• Assess campaign performance and collaborate with media agency partners and the Brand Team to refine and optimise performance.
• Administer the Media Marketing Stack, focusing on tools, platforms, and technology for planning, execution, and measurement.
• Lead the measurement framework, including short- and long-term KPIs such as post-campaign analysis, marketing mix modelling, and assessing sales impact from media activities.
• Participate in discussions about global media and digital strategy, guidelines, and principles, applying them to develop effective plans.
• Enhance media and digital skills by mentoring the team and fostering a continuous learning culture.
• Utilise AI to optimise media investments, with governance around how AI-driven decisions relate spending to ROI and sales outcomes.
• Maintain strong data governance across media operations, using data responsibly for targeting, measurement, and optimisation while upholding brand trust and compliance.

Position Requirements

• Previous experience working with media, in an agency setting.
• Knowledgeable on key digital media channels such as SEA, SEO, Programmatic, OLV, and Retail Media.
• Proven track record in optimising digital and media campaigns.
• Effective collaborator who can influence cross-functional teams.
• Results-oriented and comfortable with ambiguity.
• Experimental mindset with strong commercial acumen, able to manage complex tasks.
• Experience in a consumer goods/health care environment.

Your Application

Be You at Bayer, contributing to a culture that aims for Health for all and Hunger for none. We offer a comprehensive benefits package and opportunities for professional growth.

What We Offer

• Competitive compensation with base salary, annual bonus, and recognition awards.
• 28 days of annual leave plus bank holidays.
• Private healthcare, pension, and life insurance.
• Wellness programs, employee discount, and flexible/hybrid working.
• State-of-the-art offices and international career possibilities.
• Support for home office equipment and volunteering days.
• Inclusive working environment with Diversity, Equity & Inclusion commitments.

The best possible work-life balance is important, and Bayer supports a flexible hybrid model.

Contact and Legal

Bayer is committed to equal opportunity and inclusive hiring. If you require any adjustments during the recruitment process, please contact hrop_uk@bayer.com.