Digital Planning Partner
Location: London
Account and Customer Engagement Planning
Identify and map the relevant decision-makers, influencers and key stakeholders within the NMD community for your respective territory.
Lead the development and execution of strategic and tactical account-level engagement plans in collaboration with internal stakeholders to deliver NMD therapy area-specific commercial objectives.
Actively use our customer engagement infrastructure and all available digital tools/capabilities to help the NMD squad deliver a personalised, omnichannel experience for HCPs.
Utilise and manage CRM and other technology tools to generate a simple, comprehensive view of the customer and streamline and enhance customer engagement processes.
Gather customer feedback from various sources and share it internally to help measure impact and optimise the customer experience.
Regulatory and Compliance
Ensure compliance with Roche SOPs and policies, maintaining all knowledge management and CRM systems.
Scientific or clinical degree, Bachelor’s degree level at minimum
Significant experience in the pharmaceutical and/or biotech industry
Leverage digital tools and technologies to support Roche in providing a personalized and seamless Omnichannel experience for customers.
Proficient in using customer management tools (CRM) and able to utilise dashboards to analyse data.
Demonstrable work ethic and integrity, planning, organising and territory management skills, strong interpersonal skills, excellent communication skills, critical thinking and analytic skills, and ability to listen and learn.
This field role will require travel for face-to-face meetings and overnight travel may occasionally be required.
This promotional role serves as the primary point of contact (PPOC) with the NMD community, responsible for proactively engaging with healthcare professionals and NHS stakeholders, driving the external delivery and implementation of our strategy and adoption of Roche’s therapies to improve patient outcomes.
This role involves deeply understanding customers' values, motivations, roles, and engagement preferences to personalise interactions, building strong relationships with key NHS stakeholders to drive advocacy for Roche NMD treatments. The individual will lead the omnichannel customer engagement as well as collection and sharing of actionable insights to shape strategy and OBP delivery. Responsibilities include planning and mapping decision-makers within the NMD community, creating and executing strategic engagement plans, leading the development and execution of strategic and tactical account-level engagement plans, supporting NHS service development for NMD patients, and managing cohesive customer engagement across multiple channels using digital tools and CRM systems.
Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Furthermore, they do not establish a contract for employment and are subject to change at the discretion of Roche Products Ltd. At Roche Products we believe diversity drives innovation and we are committed to building a diverse and flexible working environment. All qualified applicants will receive consideration for employment without regard to race, religion or belief, sex, gender reassignment, sexual orientation, marriage and civil partnership, pregnancy and maternity, disability or age. We recognise the importance of flexible working and will review all applicants’ requests with care. Apply
