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Lincat – Export Manager

Lincat is a thriving manufacturing business and one of the world’s leading names in commercial catering equipment. With over 50 years of experience, we are known for delivering world-class innovation, outstanding product quality, and exceptional customer satisfaction. At Lincat, quality is at the heart of everything we do, driven by our ongoing investment in research and development and a passionate team dedicated to serving our extensive global customer base. We have great products, great people, and great customers. Products are sold in the UK and across the globe in over 80+ countries worldwide through a comprehensive network of distributors. Lincat is a member of the Middleby Corporation.

We have an exciting opportunity for an experienced and highly motivated Export Manager to join our international sales operations. The ideal candidate will be responsible for developing export strategies, managing global strategy, ensuring compliance with international trade regulations, and building strong relationships with overseas clients and partners. This role requires excellent negotiation skills, a deep understanding of international markets, and a results-driven approach to expanding our global presence. The role would typically see 16+ weeks out of the country.

Key Areas of Responsibility:

Export Territory Management

• Develop, review, gain agreement for and implement the export sales strategy to achieve targeted growth.
• Take responsibility for the sales and profit growth of the Lincat and FriFri product ranges in overseas markets (excluding Ireland) and the achievement of export sales targets.
• Ensure that MWW sales staff are trained and knowledgeable about the product range and capable and motivated to achieve maximum sales within their market.
• Appoint, train and motivate agents and distributors in the territory, ensuring that they are knowledgeable about the product range and capable and motivated to achieve maximum sales within their market.
• Negotiate representation agreements and sales contracts in line with company policy which will fully meet the needs of both the company and the differing circumstances of each distributor.
• Research and evaluate new market opportunities and draw up written proposals to the Sales & Marketing Director.
• Research and report on business opportunities, market conditions, product development opportunities and competitor activities including a monthly report on activity, achievements, opportunities and points of interest.
• Prepare, plan and undertake overseas travel to maximise opportunities for productive visits and meetings and produce timely visit reports.
• Attend overseas exhibitions in order to keep abreast of market developments and promote the product range.
• Keep CRM records fully up to date at all times including visit reports, contact details, emails and other communications so that the company has an updated view of plans and contact information at all times.
• Research and feedback on competitor activity and products.

Export marketing

• Formulate content for international newsletters to dealers and ensure that these are distributed on a regular basis.
• Contribute timely updated material for the export content of Lincat website.
• Organise overseas exhibitions and evaluate and report on their effectiveness.

Skills Required

• International sales experience.
• Multilingual skills are beneficial but not essential for the role.
• Skilled in selling through a dealer network and developing relationships with distributors and end users.
• Good written and spoken English, able to compile accurate business correspondence and reports, deliver presentations and conduct business meetings and negotiations.
• Good numeracy skills, able to work with exchange rates, statistics and numerical reports.
• Excellent business acumen, able to spot opportunities, make sound commercial decisions and work in a professional manner at all times.
• The knowledge and ability to build relationships at senior and junior levels within organisations and to understand and react appropriately to cultural differences.
• Excellent time management and planning skills to develop and manage an effective programme of work in line with key responsibilities.
• Sound knowledge of IT systems, particularly Microsoft Word, Excel and PowerPoint and the ability to manage own administration.
• Ability to develop sound working relationships with internal colleagues, especially in administrative, production and engineering roles.