Role: Freelance Account Director

Location: Remote (UK-based)

Contract: Freelance

About us:

We're a TikTok agency that helps brands succeed on TikTok. We have grown our own clients and communities to over 1 million followers and have achieved 600 million video views in the last 12 months. We leverage these insights to assist brands in reaching new audiences, expanding their TikTok following and engagement, and creating compelling content that stands out on TikTok.

The brief:

We are seeking a freelance Account Director to lead TikTok and paid social campaigns. You will be the strategic lead for key clients, focusing on paid social, influencer strategy, TikTok Shop, and performance-driven content. This role is ideal for a senior freelancer experienced in leading campaigns from start to finish.

What you’ll be doing:

• Manage strategic delivery of TikTok campaigns, including media planning, buying, and optimization.
• Establish strong, trusted relationships with clients and serve as their primary TikTok partner.
• Lead TikTok Shop strategy, including shoppable content, influencer integration, and live activations.
• Oversee campaign execution across paid, organic, affiliate, and live content.
• Advise clients on TikTok Shop best practices: storefront optimization, boosting shoppable content, and platform tools.
• Act as the senior client contact and escalation point, ensuring high standards and strategic clarity.
• Lead creative briefs, collaborating with in-house and freelance TikTok creators and influencers.
• Develop budgets and proposals for new and existing clients.

What we’re looking for:

• Senior experience in an agency environment, with a proven record of managing complex accounts.
• Hands-on expertise with TikTok Ads Manager.
• Deep understanding of TikTok Shop, including affiliate programs, live streaming, and storefront optimization.
• Strong client leadership skills, confident in calls, reporting, and presentations.
• A keen eye for performance-driven creative content and conversion strategies on TikTok.
• Experience managing paid campaigns across various verticals and budget sizes.
• Ability to thrive in fast-paced environments, adapt quickly, and produce high-quality work.