Freelance Journalist (Press Release Specialist)
New Today
Overview
Freelance Journalist (Press Release Specialist) – We’re a digital PR agency looking for a journalist (strict requirement) to craft press releases and story packages that journalists actually want to cover. If you’ve spent years in a newsroom or writing for Tier-1/industry outlets and know how to find the angle, write the headline, and position the nut graf—this is for you.
Contract/Freelance · Remote
What you’ll do
- Turn client news, data, and insights into newsworthy press releases with clear angles, strong ledes, and quotable lines.
- Shape narratives: identify timely hooks, tie to trends, and anticipate editorial objections.
- Draft supporting assets (talk-tracks, quotes, bullets, email pitch copy) that make coverage easy.
- Interview SMEs/founders to extract proof, data points, and compelling soundbites.
- Collaborate with our PR strategists to align angle, audience, and outlet targets.
- Edit for clarity, credibility, and newsroom standards (AP/house style).
Must-haves (non-negotiable)
- You are a journalist by trade (current or former).
- 3+ years writing for Tier-1 news and/or authoritative industry publications (please list outlets).
- A portfolio of published, bylined pieces demonstrating news judgment and crisp, concise writing.
- Mastery of ledes, nut grafs, headline framing, and news values (timeliness, impact, novelty, authority).
- Experience interviewing sources and fact-checking; comfort with light data storytelling.
- Flawless English and AP-style proficiency.
Nice-to-haves
- Experience packaging proprietary data or surveys into coverage-ready narratives.
- Familiarity with embargoes/exclusives and how editors assess pitches.
- Sector exposure to real estate, finance, legal, tech, travel, and health (helpful, not required).
What we offer
- Flexible, remote contract work with a steady brief flow.
- Clear creative briefs and fast editorial feedback.
- Opportunity to shape angles that turn into real coverage, not vanity PR.
- Competitive per-project or retainer compensation.
Seniority level
- Mid-Senior level
Employment type
- Contract
Job function
- Marketing, Public Relations, and Writing/Editing
- Industries
- Marketing Services
- Location:
- United Kingdom
- Salary:
- £80,000 - £100,000
- Job Type:
- PartTime
- Category:
- IT & Technology