Global Brand & Marketing Manager, Bluey

Brands, Marketing and Audiences

Permanent - Full Time

London, GB, W12 7FA

Job Closing Date: 24/02/2025

THE ROLE

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.

We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.

The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.

From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.

ABOUT DIVISION

Bluey is one of the biggest and fastest growing pre-school brands in the world, one of the most watched TV shows and a popular culture phenomenon. Kids and Adults alike are in love with the show which has led to the brand achieving status as a +$1bn retail sales success.

Bluey continues to grow beyond the TV screen and at retail, bringing new experiences to fans around the world – with immersive experiences across the US, Bluey presence at CBeebies Land in the UK and Bluey’s World immersive experience, in Brisbane.

Bluey was brought to the world 5 years ago and our mission now is to build brand strength and commercial success.

THE ROLE

The Marketing Manager is accountable for managing their team and supporting the ‘head of’ in the delivery of all brand activations and marketing campaigns in their area, ensuring excellence in delivery. They need to be able to work collaboratively with key stakeholders from across the business to deliver 360 campaign activations that drive noise with consumers and maximise revenue growth.

They are self-starters that will set their own standards and act as a great role-model for their direct reports.

Key Responsibilities

• Brand Growth and IP Development (Franchise Management)
• Growth Enabler: in this role you will input to and understand the 2-year full-franchise growth plans, developing campaigns and activations that drive commercial success.
• Commercial Orientation: you will be a strong collaborator and work closely with your counterparts across all lines of business to activate cross-functional tactics that drive growth for the brand, identifying opportunities and connecting teams to collaborate and deliver key brand-led and cultural moments for consumers and partners.
• Insight-Focused: in this role you will need to be able to interpret and utilise data, to inform decision-making and development of brand and marketing campaigns to ensure they target consumers effectively and meet objectives to grow audiences and revenues.
• B2B Activation: you will input to key brand theme development and develop assets to support internal and external stakeholders to activate themes with trade partners.
• Global Brand Partnership: this role requires you to build strong relationships with priority local/regional teams and support them in their activation of their brand and marketing campaigns, in line with the global brand strategy & objectives.
• Asset Creation: Delivers effective brand communication tools (decks, sizzles, KPIs status updates, quarterly global updates etc) to support teams centrally, regionally and locally in their activation and communication of the brand.
• Franchise Reporting: Inputs to, and builds reporting around performance of brand to enable regular reporting internally of performance against objectives and KPIs.
• External Orientation: you are naturally curious and stay close and connected to the external environment.

Brand Management

• Is able to communicate fluidly the brand foundations and provide relevant brand immersion to internal and external partners.
• Utilises brand foundations to build effective marketing and brand campaign plans.
• Become an evangelist and expert in brand, and act as a key brand guardian across the business.
• Maintain and share key brand communication tools.

Marketing – Delivery and Evaluation

• Appreciates the key revenue growth levers across the brand and collaborates with lines of business to activate against priority growth areas.
• Understand regulatory frameworks to ensure all campaign development is compliant.
• Works with regional and product teams to support development of events and partnerships.
• Build creative & campaign briefs for all major campaigns.
• Identifies risks and issues, recommending solutions where applicable.
• Ensures all campaigns are optimised to deliver maximum value to the BBC.
• Responsible for building all post campaign reviews against each major deliverable.

Management, Relationships and Development

• A fantastic collaborator and relationship builder to enable efficient partnerships with cross-functional teams.
• Line-manage direct reports, setting priorities in line with team priorities.
• Support direct report in their own personal development.
• Establish strong relationships with peers in Editorial and Product teams.
• Maintain a positive and solutions-based attitude.
• Understands the BBC’s Mission to inform, educate and entertain.
• Lives the BBC Values, and contributes to making the BBC a fantastic place to work.
• Follows the BBC’s policies on diversity and inclusion.

WHAT DOES IT TAKE?

The Marketing Manager is expected to have established marketing experience specifically within the media industry or an industry with similar scale and complexity, plus line management responsibilities of a team.

Key Criteria

• Managing and developing consumer brands in a complex business or media environment.
• A creative mind to deliver impactful global brand campaigns.
• Knowledge of qualitative and quantitative research techniques.
• Innovating in digital and social media campaigns.
• Leading team members to manage delivery.
• Team leadership within a complex matrix environment.
• Understanding of the broadcasting industry and an interest in creative output.
• Ability to build and maintain effective relationships.
• Ability to influence and persuade people.

LIFE AT BBC STUDIOS

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us.

The BBC is committed to building a culturally diverse workforce and encourages applications from candidates from any background.

BBC Studios puts sustainability at the heart of everything we do.

PACKAGE DESCRIPTION

Job Reference: 20762
Band: D
Salary: £55,000 - £60,000 + London Weighting (£5,319) depending on relevant skills, knowledge and experience.

WHAT WILL YOU GAIN FROM WORKING AT BBC STUDIOS

• We offer a competitive salary package.
• Flexible 35-hour working week for work-life balance.
• Parental leave for new parents, regardless of gender.
• 26 days holiday with the option to buy an extra 5 days.
• A defined pension scheme and discounted dental, health care, gym and more.
• Excellent career progression.

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you.

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance.