Genuine Motorcycle Accessories (GMA) Manager – United Kingdom (Remote)

As Genuine Motorcycle Accessories (GMA) Manager for the United Kingdom, you will be part of the Sales Team and report to the Country Manager for the UK and Head of Sales for GMA International Business.

You will drive all business aspects of GMA, ensuring adequate support for the Business teams, Dealers and internal stakeholders, and collaborating with broader teams and channel partners.

Key Responsibilities

• Work closely with all dealers and each Business team member to drive, maximise and execute sales and retail capability of GMA.
• Through training, education and developing sales campaigns and initiatives, develop a best‑in‑class dealer network for GMA sales.
• Provide first‑line support to internal stakeholders & business partners by resolving issues and answering general enquiries.
• Plan and negotiate annual sales targets for all dealers.
• Create and share quarterly forecast internally for procurement.
• Build and maintain a reporting suite for GMA, such as sales performance vs targets by dealer.
• Champion data integrity and provide business insight to support decision making across the business.
• Cascade reporting on a regular basis to all levels of the business.
• Continually build product knowledge and develop country‑wide sales and profitability in GMA.
• Work with the marketing department to review digital tools and platforms to ensure that the GMA presence is correctly positioned and maintained for RE UK and the dealer network.
• Work with operational and logistics teams to ensure that we have up‑to‑date information and that this is shared with our dealer partners, to allow timely planning.
• Benchmark best practices in the GMA business and propose opportunities for business improvement.
• Focus on the quality of the dealer network and delivering customer experience through them; expand the availability and visibility of the full range of Royal Enfield GMA products.
• In addition the role provides the opportunity to become involved in strategic programs, supporting the wider GMA business in developing our brand, by increasing awareness, credibility and interest amongst new and existing customers.

Experience Required

• 3‑5 years experience in motorcycle accessories (or equivalent).
• Strong skills in retail management (turnover, stock turn, margin, target, etc).
• Strong negotiation skills and ability to influence outcomes.
• Strong Excel/Google Sheet knowledge.
• Self‑starter with strong analytical and organisational skills.
• Ability to quickly establish strong working relationships.
• Able to work in high pressure situations under own initiative.
• Adaptable to typical business change scenarios.

Employment type

Full‑time

Seniority level

Associate