Overview

Join to apply for the Growth Marketing Manager role at Mindful Chef | B Corp

As a proud B-Corp we focus on using business as a force for good. We do this by balancing out people and planet with profit. For every Mindful Chef recipe box bought we donate the equivalent of a school meal to a child in a less developed country (over 20 million meals donated and counting...) and we have also pledged to go Net Zero by 2030 but there are many other initiatives that we would love to tell you about!

What we are looking for

We are looking for a talented growth marketer to join our dynamic team to own growth advertising across digital and offline channels. You will be obsessed with identifying new opportunities and tests to improve channel performance. You are confident in managing significant budgets, and working with our agencies to maintain efficiency whilst scaling ad spend. You will be happy working in a fast-paced, high-growth environment, intuitively understand our customers and be comfortable with data.

You are

• 2+ years experience in an acquisition-focused environment, ideally having scaled digital performance in a fast-growing business.
• Experience with Google Ads and strong analytical ability to push PPC performance.
• Highly numerate in making budget allocation decisions, and capable of supporting ideas and making decisions with data.
• Empathetic marketer with intuitive understanding of customers’ motivations, pain points and barriers to purchase.
• Experience briefing creative to optimise performance and build on learnings.
• Obsessed with relentless testing: including creative, targeting and LTV tests to improve performance in key areas.
• Experience of project managing cross-functional teams to build out key initiatives.

You will

• Own PPC, including managing significant budgets, identifying new gaps and opportunities, and managing the agency relationship.
• Build out creative briefing and testing plans across digital channels including Pinterest, Demand gen, and PMax.
• Increase ad engagement and conversion through continuous ideation, testing and learning of ad copy and creative.
• Build a CRO testing plan for the website, with the specific focus of improving conversion rate and lead generation. Work cross-functionally with the Tech team to get bigger projects over the line.
• Identify opportunities with our website’s SEO, including briefing in wider tech implementations to improve performance, and optimising key SEO pages to increase conversion rate and organic performance.
• Manage refer-a-friend platform, including website optimisations, email flows, and user incentives to increase referrals.
• Manage offline channels including direct sales (including door-to-door and in-house telesales) and event-based marketing initiatives.
• Build out an always-on Door Drop strategy. Identifying top customer targeting, and tailoring creative to appeal to these different segments.
• Work with the CRM team on email campaigns and strategies that support customer acquisition and lead building efforts.
• Collaborate with the creative team to share learnings, best practices and execute new ideas following campaigns.

Why us?

• A competitive package that rewards your skills and dedication.
• Flexibility of remote (UK) or hybrid working from our office based in Wandsworth.
• Be part of a Better Business (B-Corp), making a positive impact on profit, people, and planet.
• Join an award-winning startup backed by the largest food and beverage company globally.
• Experience a workplace that feels like home, complete with free meals, a gym, a vertical farm, and pet-friendly policies.
• Prioritise your well-being with perks like Vitality health insurance, access to learning resources, mental health support, and a generous holiday package (30 days + bank holidays).
• Enjoy a 50% discount on all Mindful Chef products.
• Enhanced policy of up to 6 months full pay primary parental leave and up to 6 weeks full pay secondary parental leave

The process

• Meet the Talent Team - google meet
• Meet the Growth Lead - google meet
• Meet the CMO - in-person

About us

We are MINDFUL. This is intrinsic to everything we do. From the healthy recipes we design, to the local, expert and caring suppliers we select and the way we treat each other, our customers and our environment.

We are PERSONAL. We started Mindful Chef with our friends and families as customers and those are the kind of relationships we want to maintain however big we grow. Being real and true to ourselves and each other.

We are UNAFRAID. We want to be the best – to challenge conventions, to think differently and be imaginative in how we solve problems. Brave enough to take on the big players and to do what’s right even when it’s difficult.

We embrace diversity and inclusion as a foundation that enriches our culture and fuels the success of our business. We are mindful of everyone’s differences and we take pride in the unique perspectives, experiences, and talents that each individual brings to our team. We are unafraid to tackle biases and challenge stereotypes, fostering an inclusive environment where everyone feels valued and empowered to contribute their personal strengths. Our commitment to diversity is not just a policy; it\'s a personal and collective responsibility that we take to heart. We believe that by being mindful of our differences, unafraid to confront barriers, and embracing the personal stories and journeys of our team members, we can achieve greater innovation, creativity, and harmony in the workplace. Together we celebrate diversity, and together, we are better.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing
• Industries: Food and Beverage Services