Paid Acquisition (60%)

• Own paid strategy across Google Ads, LinkedIn Ads, Meta Ads, YouTube, and more
• Create, manage, and optimize campaigns for CTR, conversion rate, and cost per qualified lead
• Monitor daily performance, adjust budgets, and run A/B tests
• Write compelling ad copy tailored to technical audiences
• Ensure accurate tracking via GA4, HubSpot, and attribution frameworks
• Produce monthly paid performance reports with insights

General Marketing (40%)

• Support website improvements and conversion optimization
• Assist with content promotion and distribution
• Help coordinate webinars, email campaigns, and product launches
• Contribute to experimentation across messaging, channels, and creative

What we're looking for

• 1–3 years managing paid campaigns (Google, Meta, LinkedIn, Youtube)
• B2B SaaS experience
• Proven experience owning budgets and optimizing campaigns
• Strong analytical and data interpretation skills
• Ability to write strong ad copy for technical audiences
• Understanding of attribution, UTMs, GA4, CRM integrations
• Comfortable working autonomously in a fast‑paced environment

Why Join Plandek

• The marketing team is brand new (we're shipping a new website and identity shortly) so this is a great opportunity to help our Head of Marketing shape the foundations
• Work in a fast‑growing category: Software Engineering Intelligence and AI
• Flexible work environment
• The role is hybrid for applicants in London, but we're also happy to consider remote for people who live further away

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Software Development