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Managing Director at Good Culture I Helping Beverage Companies Grow

Good Culture Fermented Ingredients: Full of Life. Full of Possibilities.

We are Good Culture. More than just a name - a commitment; a promise. We passionately believe that we can enhance human health and wellbeing through doing good business. By doing good for our people, customers and the end-consumer, we believe we can leave the world a better place than how we found it.

What manufacturers put in their products – and what consumers put in their bodies – matters. We’re here to champion the ancient and natural wonder of fermentation, reimagined for modern lives and wellness. We source with integrity, craft with intention and innovate with respect for both tradition and the needs of today’s customer.

Everything we offer and do is alive with energy and purpose: to inspire, to enhance, to cultivate success. We say no to shortcuts, artificial, blandness; to accepting there isn’t a better way. Life is too short and business too challenging for mediocrity.

We inspire and promote bold innovation, operational excellence, successful enterprise and products that delight and nurture consumers. In every single drop, we deliver ingredients and partnerships that support and empower developers and manufacturers to craft better beverages – better for business, better for people, better for the planet.

The level of our ambition matches the strength of our purpose and that’s why our number one commercial priority is to build new partnerships with new customers around the world and support them to benefit from the amazing products and service Good Culture has to offer. As a result, we are now looking for an inspiring Head of Business Development to join our passionate team and help to take the business to the next level.

This critical role will mainly be focused in two key areas:

• Inspiring, leading and developing our fantastic Business Development team;
• Drive revenue growth – identifying high-value opportunities, opening doors, closing deals, and building a sustainable pipeline across the global beverage industry.

This is an exciting opportunity for somebody who really wants to step up and be a core part of growing a successful business. We have ambitious plans for the future and want to hire really great people to join us on the journey. As the business expands in the coming years we hope to hire for more senior roles from within the team so personal career growth opportunities abound within Good Culture.

Really important things to know from the outset:

• This role is for someone who is based in the UK and can work remotely.

• A small amount of travel will be required from time to time. This will include during the initial training period, visiting customers and team events as required.

The type of person we are looking for - Does this sound like you?

• A proven hunter – you live for new business, thrive on outbound and love the thrill of the close.
• Strategic and hands-on – You can shape the big picture and jump on a sales call in the same hour
• Entrepreneurial – You’re self-starting, resourceful and proactive; you make things happen
• High Integrity – You build trust with customers and colleagues alike
• Growth-minded – You’re curious, driven, ambitious and love learning fast
• Aligned with our values – You take pride in delivery, you’re generous with others and you leave things better than you found them.
• Successful track record of B2B sales; ideally within the beverage industry.
• Prior experience building, developing and leading business development teams.
• A track record of building pipelines and converting leads into meaningful revenue.
• Experience in the beverage, food ingredients, functional/health & wellness or FMCG sectors
• Excellent communication skills (listening, written and verbal)
• Values building great long-term relationships
• Takes ownership & responsibility for outcomes, you always see things through to completion

Do your values align with ours?

• We value and respect every individual—and treat others the same way. Everyone deserves to be seen, heard, and appreciated.
• We act with integrity and take pride in doing what's right. We’re conscientious, accountable, and guided by strong ethical principles.
• We care deeply about people and the work we do. Compassion and empathy are at the heart of our culture.
• We support each other—and ask for support when we need it. Collaboration and trust help us all thrive.
• We lead by example, every day. We embody the values we expect in others through our own actions.
• We are open, honest, and transparent in all we do. Clear communication and trust underpin how we work and grow together.

We're looking for someone who will:

• Inspire and contribute to a positive working environment in line with Good Culture’s values and company culture;
• Work with the Senior Leadership Team (SLT), identify and prioritise key growth opportunities within relevant categories, segments and customers and devise suitable ‘Capture and Win’ strategies to realise them.
• Generate leads, ensure positive first contact, effectively sell and skillfully negotiate with customers to increase our customer-base.
• Build and maintain strong and mutually beneficial relationships within and across customers.
• Lead, develop and manage a high performing, invested and happy business development team.
• Work closely with the Account Management and Marketing teams, assist with commercial strategy development and activation.
• Take ownership of performance metrics, forecasting and reporting, market pricing and margins.
• Provide insight and data on strategic growth opportunities via market data, voice of customer and more.
• Exercise good judgment and be able to solve problems independently
• Is motivated by ambitious goals and thrives when challenged

Ideally, you’ll bring skills that enable you to:

• Inspire, lead and develop a world-class team
• Build winning growth strategies and activate them brilliantly
• Take a consultative approach with internal and external stakeholders to achieve mutually beneficial outcomes for all

While not essential, if you had any of the below as well, it would probably be love at first sight (desirable but not essential):

• Additional foreign language(s) advantageous
• A passion for continuous improvement, the environment, health and sustainability

WHAT YOU’LL BE DOING IN THE ROLE

Lead Generation & Deal Closing

• Source, chase and secure new commercial opportunities globally
• Build and manage your own outbound pipeline – from target mapping to lead qualification
• Craft and deliver compelling sales propositions that resonate with beverage brands and manufacturers
• Manage the full sales cycle, from first touch to signed agreement
• Shape and own the commercial roadmap for our core ingredient ranges
• Identify and prioritise the highest-potential categories, regions and customer types
• Help define pricing strategy, value proposition, and go-to-market approach
• Collaborate with Senior Leadership on commercial decision-making and strategic planning

Customer & Partner Relationships

• Build trusted, long-term relationships with key customers and partners
• Negotiate and secure win-win contracts and commercial terms
• Gather feedback and insight to shape product development plans and brand positioning
• Inspire, develop and lead a high-performing BD team
• Establish effective processes, tools, reporting and a performance culture
• Represent the team internally – always a visible, values-driven leader

The boring (but important) stuff

• The role will report into our Managing Director
• Salary: Competitive package (including salary + bonus + long-term incentive plan)

Please submit:

Your C.V. plus a brief description of why you are interested in - and perfect for - this role via email to hello@goodculturekombucha.com

Seniority level

• Director

Employment type

• Full-time

Job function

• Business Development and Sales
• Industries: Food and Beverage Services

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