Head of CRM & Lifecycle Marketing - FinTech

up to £100,000 | Hybrid – London

A high-growth consumer fintech is looking for a strategic Head of CRM & Lifecycle Marketing to drive customer engagement, retention, and lifetime value. This is a newly created role, giving you the chance to shape the CRM strategy from the ground up.

There will be a small team in place already, but you will be tasked with building it further.

You’ll be the go-to person for everything customer journey, building and optimising data-driven lifecycle programmes that scale with the business.

Responsibilities

• Own and develop the end-to-end CRM and lifecycle strategy across email, push, and in-app channels
• Define customer segmentation, automation flows, and personalisation frameworks to improve engagement and retention
• Partner closely with Product, Data, and Brand to align messaging and customer touchpoints
• Lead and mentor a small CRM team, overseeing campaign performance and continuous testing
• Use data and insights to optimise customer journeys, from onboarding to reactivation
• Evaluate new tools and technology to improve CRM performance and scalability

Experience

• Proven experience in a senior CRM or lifecycle role within a fast-paced fintech, consumer brand or Investment background
• Expertise with CRM and marketing automation tools (e.g. Braze, Iterable, Salesforce, or HubSpot)
• Strong understanding of customer data, segmentation, and retention marketing
• Experience collaborating cross-functionally with product and analytics teams
• A test-and-learn mindset, with a passion for using data to drive growth

Seniority level

Director

Employment type

Full-time

Job function

Marketing

Industries

Financial Services, Technology, Information and Media, and Marketing Services