Overview

Job title: Head of Direct to Farm (Dairy) at AB Agri. Location: United Kingdom / Remote (linked to our Peterborough head office). Employment type: Full-time. Seniority: Executive. Salary and benefits: Competitive salary, with a discretionary performance-related bonus, car allowance, private healthcare, and a matched pension contribution of up to 10%.

What You'll Be Doing

• Develop and implement a clear and actionable growth strategy using market data and insights to deliver sales and commercial outcomes.
• Lead and inspire a diverse and expanding team of senior sales and commercial professionals, promoting an inclusive leadership style that motivates and unites the team.
• Manage customer acquisition and commercial operations within the D2C channel, balancing high-margin consultancy services with high-volume product sales to optimize profitability.
• Collaborate with the UK dairy leadership team and global stakeholders to align D2C strategies with overall business goals and market opportunities.
• Partner with a development lead who provides consultancy advice and support, ensuring the team delivers both technical consultancy and product sales effectively.
• Continuously monitor market trends, competitor activity, and customer feedback to refine and enhance the D2C commercial approach.
• Oversee the integration and growth of technology services to leverage agri-tech innovations for business expansion.

What We're Looking For

• Significant experience in a commercial or sales leadership role within the dairy sector, with exposure to both product sales and consultancy services.
• Demonstrated ability to formulate and implement growth strategies that translate market data and insights into measurable outcomes.
• People management skills with an engaging, inclusive leadership style, capable of motivating and leading a complex, diverse sales and commercial team.
• Strong communication and interpersonal skills, confident in building and maintaining senior-level relationships with internal stakeholders and key large dairy farm customers.
• Strategic and entrepreneurial thinker with a commercial mindset, able to balance high-margin consultancy offerings alongside high-volume product sales.
• Comfortable operating within a complex organizational structure, collaborating across UK dairy leadership and global teams.
• Experience in scaling medium-sized enterprises or driving significant business growth is highly desirable.
• Exposure to agricultural technology or related sectors.

Additional Details

• Seniority level: Executive
• Employment type: Full-time
• Job function: Other
• Industries: Food Production

At AB Agri, we value diversity and inclusion and are an Equal Opportunity Employer. This description reflects the current role and may be updated as our needs evolve.