Head of eCommerce - UK Launch

Location: London (Hybrid) 1-2 days per week in the office

Salary: GBP90,000 - GBP120,000

Sector: D2C/Regulated Consumer Goods

GBP50M Raised

We're working with a hyper-growth consumer brand that's just launched in the UK after raising GBP50M in funding. They're already doing incredibly well in the US and now expanding into the UK with serious ambition - they are looking for a sharp, commercially-minded eCommerce Lead to take ownership of their UK direct-to-consumer performance.

This is a standalone, high-impact role as the UK business scales. They have great backing and have some fantastic people lined up to join, so there will be a lot of opportunity to grow and develop! You will build a team in Q1 next year

Responsibilities

• Own the UK eCommerce channel from day one (Shopify, CRO, customer journey)
• Run and optimise CRM (Klaviyo), retention, and non-paid growth
• Collaborate with global teams but drive local UK execution
• Partner with compliance, product, ops, and CX to deliver a seamless experience
• Build data-driven strategies across the funnel-conversion, LTV, retention, ROAS

Experience

• 5+ years in DTC/eCommerce, ideally in a regulated sector
• Strong CRO and funnel optimisation chops
• Familiar with tools like Shopify, GA4, Klaviyo, and Hotjar
• Experience growing eCommerce without relying solely on paid ads
• Comfort working in a startup or early-stage environment
• Bonus if you understand UK compliance/digital advertising rules

*Rates depend on experience and client requirements