Head of Lifecycle Marketing – Remote

Join to apply for the Head of Lifecycle Marketing role at Remote.

Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams.

With our core values at heart and a future‑focused work culture, our team works tirelessly on ambitious problems asynchronously around the world. We have Remoters in 6 different continents.

Position

This is an exciting time to join Remote and make a personal difference in the global employment space as a Head of Lifecycle Marketing. The Marketing team fuels the company's expansion through product marketing, performance marketing, events, communications, campaigns, and content.

Responsibilities

• Own the end‑to‑end lifecycle marketing strategy, from onboarding to retention, upsell, and advocacy.
• Lead and mentor a team of lifecycle and CRM marketers, fostering a culture of innovation and accountability.
• Design and optimize multi‑channel lifecycle programs (email, in‑app, push, SMS, communities, etc.) that drive measurable impact.
• Partner with Product, Data, and Growth to deliver personalized, customer‑centric experiences.
• Develop segmentation and targeting strategies to increase engagement, reduce churn, and grow LTV.
• Establish KPIs and ensure continuous testing, measurement, and iteration of lifecycle initiatives.
• Champion automation, personalization, and data‑driven decision‑making across the lifecycle function.

Qualifications

• Proven track record in lifecycle, CRM, or retention marketing, with success at scale in a fast‑paced environment.
• Expertise in building and scaling customer lifecycle programs across multiple channels.
• Strong analytical skills with a track record of leveraging data to inform strategy and execution.
• Experience managing and scaling high‑performing teams with a focus on ownership and accountability.
• Deep understanding of customer segmentation, messaging, and personalization at scale.
• Entrepreneurial mindset with a balance of creative vision and operational rigor.
• Passion for innovation and elevating the digital customer experience.
• Fluent in English – writes and speaks.
• Experience working remotely is a plus.

Application Process

• Interview with recruiter.
• Interview with future manager.
• Interview with team members (no managers present).
• Bar Raiser Interview.
• Prior employment verification check.

Benefits

• Work from anywhere.
• Flexible paid time off.
• Flexible working hours (async).
• 16 weeks paid parental leave.
• Mental health support services.
• Stock options.
• Learning budget.
• Home office budget & IT equipment.
• Budget for local in‑person social events or co‑working spaces.

How You’ll Plan Your Day

We work async at Remote, which means you can plan your schedule around your life and not around meetings.

Diversity & Inclusion

We encourage folks from all ethnic groups, genders, sexuality, age, abilities, disability status and any other under‑represented group to apply, and we prioritize a sense of belonging. We have 4 ERGs (Women, Disability, Queer, Minorities in Tech) who meet regularly with the People team. During your interviews and beyond, we ask & encourage anybody who needs an accommodation to request one from their recruiter.

We will ask you to voluntarily tell us your pronouns at interview stage, and you will have the option to answer our anonymous demographic questionnaire when you apply below. As an equal employment opportunity employer, it’s important to us that our workforce reflects people of all backgrounds, identities, and experiences and this data will help us stay accountable.

Seniority Level

Director

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Human Resources Services

The annual salary range for this full‑time position is $179,300—$302,600 USD. This range is subject to change based on role, level, location, market demand and candidate qualifications.