• Develop and execute the B2C marketing strategy to grow our user base and position us as a market leader.
• Lead digital marketing efforts, including paid campaigns, SEO, social media, email marketing, and influencer partnerships.
• Drive user acquisition through data-driven growth marketing strategies.
• Develop engaging content that resonates with diverse learners and educators, including blog articles, case studies, and social media assets.
• Own performance metrics and analyse data to optimise campaigns and improve conversion rates.
• Collaborate with product and tech teams to ensure an accessible and seamless user experience.
• Manage PR and brand-building initiatives to establish credibility and trust.
• Work closely with leadership to align marketing with overall business goals.

What the job involves

• Experience in B2C marketing, ideally in a high-growth startup, EdTech, HRtech, online learning, or digital platforms.
• Proven track record in B2C marketing, especially in user acquisition, growth marketing, and brand building.
• Hands-on experience in digital marketing, including paid ads (Google, LinkedIn, Meta), SEO, email automation, and content marketing.
• Data-driven mindset with expertise in analytics and performance tracking.
• Excellent communication and storytelling skills to craft compelling narratives.
• Creative thinker with a growth-hacking mindset who can execute lean, high-impact campaigns.
• Passion for education, learning accessibility, and technology is a plus.

Additional Description

• Be part of a fast-growing, purpose-driven startup with a strong mission to make education more inclusive and accessible.
• Work in an exciting, agile, and remote-first environment.
• Ownership and autonomy to shape the marketing function.
• Competitive salary and equity options—grow with us as we scale.