Base pay range

About the role and salary information are provided by Hirehoot. Pay will be based on your skills and experience – talk with your recruiter to learn more.

About The Role

As Head of Marketing (B2C), you will be responsible for developing and executing a dynamic marketing strategy to attract and engage learners and educators on our platform. You will own the full marketing funnel—from brand awareness to user acquisition, engagement, and retention. This is a hands‑on role where you will be both a strategist and an executor, leveraging your expertise in digital marketing, content strategy, and growth hacking.

Key Responsibilities

• Develop and execute the B2C marketing strategy to grow our user base and position us as a market leader.
• Lead digital marketing efforts, including paid campaigns, SEO, social media, email marketing, and influencer partnerships.
• Drive user acquisition through data‑driven growth marketing strategies.
• Develop engaging content that resonates with diverse learners and educators, including blog articles, case studies, and social media assets.
• Own performance metrics and analyze data to optimize campaigns and improve conversion rates.
• Collaborate with product and tech teams to ensure an accessible and seamless user experience.
• Manage PR and brand‑building initiatives to establish credibility and trust.
• Work closely with leadership to align marketing with overall business goals.

What We’re Looking For

• Experience in B2C marketing, ideally in a high‑growth startup, EdTech, HRTech, online learning, or digital platforms.
• Proven track record in B2C marketing, especially in user acquisition, growth marketing, and brand building.
• Hands‑on experience in digital marketing, including paid ads (Google, LinkedIn, Meta), SEO, email automation, and content marketing.
• Data‑driven mindset with expertise in analytics and performance tracking.
• Excellent communication and storytelling skills to craft compelling narratives.
• Creative thinker with a growth‑hacking mindset who can execute lean, high‑impact campaigns.
• Passion for education, learning accessibility, and technology is a plus.

Why Join Us?

• Be part of a fast‑growing, purpose‑driven startup with a strong mission to make education more inclusive and accessible.
• Work in an exciting, agile, and remote‑first environment.
• Ownership and autonomy to shape the marketing function.
• Competitive salary and equity options—grow with us as we scale.

About Hirehoot

Hirehoot is an exclusive leadership hiring platform purpose‑built for senior roles in Sales, Marketing, and Growth. We help fast‑growing companies connect with pre‑verified talent discreetly, securely, and without bias.

We’re proud to work with companies that are committed to equal opportunity hiring. All qualified applicants will receive consideration without regard to race, gender, age, disability, or background.

Seniority level

• Executive

Employment type

• Full‑time

Job function

• Marketing, Sales, and Business Development

Industries

• Technology, Information and Internet, Software Development, and Human Resources Services