JD&CO is partnering with a fast‑growing, mission‑led consumer wellness brand. The business is hiring a Head of Marketing to lead a growth spike.

Role Overview

As Head of Marketing, you’ll own the growth engine end‑to‑end: segmentation and positioning, campaign strategy, channel mix, measurement, and activation. You’ll step into solid foundations and a lean in‑house team, so you can focus on impact.

Key Responsibilities

• Build and run full‑funnel acquisition and retention across D2C, Amazon, retail, and practitioner channels.
• Shape brand narrative, category positioning, and launch plans across multiple benefit areas.
• Own CRM and lifecycle, segmentation, testing, LTV and retention, and content.
• Drive retail/trade marketing to support sell‑in and sell‑through with key national accounts.
• Manage a lean internal team and high‑calibre agencies; set targets, budgets, and optimisation cadence.
• Establish reporting discipline (CAC, MER/ROI, retention, retail sell‑through) and a weekly operating rhythm.

You Must Bring

• Success leading marketing in a high‑growth omnichannel consumer brand (ideally food/bev/supplements/wellness).
• Hands‑on with Shopify and Klaviyo; deep experience in performance and retention.
• Retail/trade marketing and shopper activation know‑how.
• Data‑driven, experimentation mindset; able to show clear revenue impact.
• Strong storytelling and executional range from strategy to sleeves‑rolled‑up delivery.
• Comfort leading small, sharp teams and managing agencies.
• Experience working directly with founders.

Why This Is Compelling

• Category momentum plus a meaningful mission in ethical consumer wellness.
• Omnichannel growth story with room to scale.
• Clean foundations and executive support to own the plan from day one.
• Competitive package, bonus, and equity potential.
• Remote‑first with London collaboration when useful.

Apply

This is a targeted search. Please apply only if you meet the essential criteria.

JD&CO is passionate about championing diversity and challenging unconscious bias; every application is reviewed with care.