Overview

Role: Head of Organic Growth (Permanent, Remote, UK). Salary: £75,000 + company benefits.

Midnite is a next-generation betting platform built for today’s fandom. We are a collective of engineers and designers who share a passion for sports and gaming, aiming to bring fans closer to the games they love through betting on their favourites.

We thrive on building an intuitive, immersive experience using the latest technologies. We are looking for a strategic leader to drive organic growth in the UK iGaming market.

What You’ll Do

As our Head of Organic Growth, you will be the driving force behind our organic customer acquisition strategy with a primary focus on the UK market. You will lead execution of App Store Optimisation (ASO) and Search Engine Optimisation (SEO), and own a holistic organic growth strategy across all digital touchpoints. You will be our in-house expert on ASO, Google Organic Search, and technical SEO.

You will define and lead content marketing aligned with organic growth objectives, understand search intent, identify content gaps, and optimise content for traditional search engines and emerging AI search paradigms. You will drive technical SEO to ensure optimal architecture, crawlability, indexability, and site speed, and collaborate with product and development teams to implement improvements. You will monitor, analyse, and report on ASO and SEO performance, providing actionable insights. You will mentor a team of organic growth specialists or freelancers as needed and ensure all activities comply with UK gambling regulations and brand guidelines.

Responsibilities

• Develop and execute a comprehensive organic growth strategy focused on ASO (Apple App Store and Google Play Store) and SEO (Google Organic Search), targeting the UK iGaming market
• Lead ASO initiatives: keyword research, app title/subtitle optimization, description writing, visual assets optimization, and conversion rate optimization in app stores
• Drive SEO performance through advanced keyword research, on-page optimization, technical SEO audits, link-building, and local SEO where applicable
• Define and oversee content marketing strategy to support organic growth, including editorial planning and performance measurement
• Stay ahead of industry trends (AI search, evolving algorithms) and incorporate new approaches into the organic strategy
• Conduct technical SEO audits and collaborate with product/development teams to optimize site/app architecture, crawlability, indexability, and speed
• Monitor and report on the performance of ASO/SEO initiatives and provide actionable recommendations
• Collaborate cross-functionally with product, marketing, design, and development teams
• Manage and mentor a team of organic growth specialists or freelancers
• Ensure all organic growth activities comply with UK gambling regulations and brand guidelines

Essential Experience

• Minimum of 5 years in a senior organic growth, SEO, or ASO role with substantial ASO experience
• Extensive ASO experience for Apple App Store and Google Play Store with demonstrable campaigns or growth
• Deep understanding of Google Organic Search algorithms and technical SEO
• Experience in iGaming, sports betting, or a highly regulated digital industry in the UK
• Proven ability to develop and implement effective content marketing strategies
• Familiarity with AI search trends and implications for organic growth
• Proficiency with ASO tools (AppTweak, Sensor Tower, Mobile Action) and SEO tools (GA, GSC, SEMrush, Ahrefs, Screaming Frog)
• Strong analytical, project management, organizational, and communication skills
• Data-driven, proactive, and results-oriented mindset

Desirable Skills

• Experience managing and developing a team
• Understanding of wider digital marketing channels and their interplay with organic growth

What’s in It for You

• Shape our future: Influence Midnite’s growth and direction
• Flexible, remote work with quarterly team gatherings
• Comprehensive health coverage (zero-excess plan) including optical and dental
• Pension guidance and financial planning support
• Nursery salary sacrifice scheme
• 25 paid holidays annually plus enhanced parental leave
• Access to financial advice, ergonomic home office setup, and flexible working
• Salary sacrifice schemes for latest tech and consumer devices
• Discounts on retailers, groceries, and subscriptions
• Internal and external learning opportunities with mentorship
• Transparent compensation with clear salary bands
• Constructive feedback culture with regular reviews

At Midnite, we’re committed to equal opportunities and strive for diverse, balanced teams. If you require reasonable adjustments for interviews, please let us know in advance to ensure a comfortable process.

EEO and Accessibility

We actively strive to build balanced teams that reflect the diversity of our communities, including ethnic minorities, people with disabilities, the LGBTQIA+ community, and all genders. If you require any reasonable adjustments, please let us know in advance so we can ensure you feel comfortable and set up for success.