Head of Paid Media

Location: Hybrid (2 days in London office)

Salary: Up to £60,000 DOE

About Us

At Tribal Digital, we’re a fast-growing eCommerce agency with a passion for helping brands scale through smart, data-driven digital marketing. Our team thrives on creativity, collaboration, and delivering real results for clients across multiple sectors.

We’re now looking for a Head of Paid Media to lead our performance marketing function — someone who can drive PPC and Paid Social strategy, mentor a small but growing team, and play a key role in shaping the future of our media offering.

The Role

As Head of Paid Media, you’ll take ownership of our clients’ PPC and Paid Social strategies — ensuring campaigns are innovative, efficient, and delivering measurable ROI.

You’ll work closely with senior leadership, manage key client relationships, and oversee the delivery of cross-channel paid media campaigns.

This is a fantastic opportunity for someone looking to take the next step in their career and have real influence within a growing agency.

Key Responsibilities

• Lead and develop the agency’s PPC and Paid Social offering across platforms such as Google Ads, Meta, TikTok, and more.
• Plan, execute, and optimise campaigns to meet client KPIs across acquisition, retention, and brand awareness.
• Manage budgets effectively, ensuring strong ROI and efficient spend across all paid channels.
• Oversee and support a small team of Paid Media specialists — mentoring and guiding their growth.
• Collaborate with creative, data, and strategy teams to deliver integrated eCommerce marketing campaigns.
• Keep up to date with trends, algorithm updates, and emerging opportunities in PPC and Paid Social.
• Present campaign results, insights, and recommendations directly to clients and internal stakeholders.

About You

• Proven experience managing and optimising PPC and Paid Social campaigns within an agency or eCommerce environment.
• Strong understanding of Google Ads, Meta Ads Manager, and other major paid platforms.
• Confident managing budgets and presenting performance data.
• A supportive leader who enjoys developing people and fostering collaboration.
• Analytical mindset with a passion for driving performance through data and insight.
• Proactive, adaptable, and motivated to make an impact in a growing team.

What’s on Offer

• Salary up to £60,000 (depending on experience)
• Hybrid working – 2 days in office per week
• The opportunity to shape the agency’s paid media direction
• Supportive, flexible, and inclusive culture
• Clear progression opportunities within a growing eCommerce agency

Diversity & Inclusion at Tribal Digital

At Tribal Digital, we believe diversity drives creativity and innovation.

We welcome people of every background, identity, and experience — because great ideas come from different perspectives.

If you’re passionate about what we do, we want to hear from you — even if you don’t tick every box.

Seniority Level

• Director

Employment Type

• Full-time

Job Function

• Advertising and Marketing

Industry

• Advertising Services and Marketing Services