Overview

Lead Performance Media at Forge Holiday Group

At Forge Holiday Group, we don’t just do holidays, we create memories. With market-leading brands like Sykes Holiday Cottages, Forest Holidays, and Bachcare in New Zealand, we’re 1,700+ strong and powered by four values: One Business, Keep it Simple, Grow & Learn, Sustainable Impact.

Why This Role Stands Out

• Influence: Shape multi-million-pound paid media strategy across our brands
• Leadership: Lead and grow a high-performing team of media specialists
• Culture: Values-driven, people-first, innovative, and collaborative
• Impact: Drive booking growth and cost efficiency across paid media

About the Role

As Head of Performance Media, you’ll own the strategy and execution of PPC, display, and performance campaigns. You’ll manage budgets, oversee agencies, and deliver measurable growth, while acting as a key marketing stakeholder and driving cross-functional collaboration.

You’ll Own

• Multi-million-pound PPC and performance media budgets
• Booking growth and cost efficiency across Google, Bing, Meta, and emerging channels
• Team leadership, mentoring, and fostering a culture of innovation
• Strategic influence with senior stakeholders and business-critical projects
• Continuous testing, learning, and optimisation

What You Need To Know

• Salary: Up to £70,000 per annum
• Team: Lead a talented team of performance media specialists
• Location: Chester HQ - hybrid/ flexible working
• Reports To: Marketing Director
• Collaboration: Work closely with Marketing, Data, and Commercial teams

You’ll Bring

• Extensive experience leading operational paid media/PPC campaigns
• Experience managing multi-million-pound budgets
• Strong knowledge of bid management platforms and performance optimisation
• Strategic, data-driven mindset with a test-and-learn approach
• Ability to thrive in fast-paced, change-driven environments
• Experience influencing senior stakeholders and cross-functional teams
• Bonus: Travel/tourism sector exposure, LinkedIn/Pinterest advertising experience

Forge Holiday Group Benefits

• Annual STIP Company-wide Bonus Scheme offering up to an additional 25% of your salary through our performance-based bonus program
• 33 days holiday (incl. bank hols) + extra days for long service
• Your birthday off
• 2 paid volunteering days
• Enhanced Maternity and Paternity Leave - (24 weeks maternity, 3 weeks paternity at 100% pay)
• B Corp certified – we care about people & planet
• Exclusive holiday discounts for you, friends, and family
• Wellbeing perks, gym access at HQ, health cash plan
• Hybrid working & on-site parking

We’re all about diversity, inclusion, and bringing your authentic self to work. Need adjustments for the recruitment process? Just ask.

Ready to lead with impact and shape the future of performance media at Forge? Apply now or share with someone exceptional.