Overview

This range is provided by Hyered. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Permanent, Full-time

Central London Office

Hybrid Working Structure

We’re excited to be partnering with a leading company in the live entertainment sector, searching for a commercially driven leader to take ownership of VIP sales and premium hospitality experiences across major live tours, shows, and festivals. This is a chance to combine strategic sales leadership with hands-on event delivery - creating unforgettable guest experiences while driving significant business growth.

What You’ll Do

• Own the commercial strategy for VIP and hospitality packages - from pricing and positioning to maximising uptake.
• Lead the development and roll-out of compelling premium offerings across live events.
• Monitor, analyse, and report on sales performance, adapting strategies to drive revenue growth.
• Manage and mentor a small team, providing clear direction and leadership.
• Build and maintain strong partnerships with ticketing teams, suppliers, and key stakeholders.
• Negotiate with suppliers (venues, caterers, merchandisers, travel providers) to optimise margins and quality.
• Personally manage high-value client relationships, ensuring repeat business and long-term partnerships.
• Represent the organisation at live events, overseeing the premium guest experience end-to-end.

The Ideal Candidate

• Strong background in VIP, hospitality, or premium experience sales within music, entertainment, sport, or related sectors.
• Strong record of driving commercial growth and delivering sales targets.
• Skilled in budget management, financial reporting, and P&L accountability.
• Confident relationship-builder, comfortable handling senior clients and stakeholders.
• A hands-on, solutions-focused leader who can balance sales strategy with on-the-ground delivery.
• Excellent communicator, thrives in a fast-paced, live events environment.

Why Join?

• Lead the growing VIP hospitality function for some of the UK’s most exciting live events.
• Central London office, collaborative and creative culture.
• Competitive salary plus bonus and attractive benefits.
• Hybrid working and perks including wellness support, flexibility, and event access.