Marketing Automation Specialist role at Keyloop

Overview

We bridge the gap between dealers, manufacturers, technology suppliers and car buyers. We empower car dealers and manufacturers to fully embrace digital transformation. We use cutting‑edge technology to link our clients’ systems, departments and sites. We provide an open technology platform that’s shaping the industry for the future. We use data to help clients become more efficient, increase profitability and give more customers an amazing experience. Want to be part of it?

Purpose of the role

The role of Marketing Automation Specialist is a key role, responsible for actively implementing and maintaining automated end‑to‑end workflows within the Marketing Operations team. This position requires strong logic and understanding of process flows, automation and CRM integrations, namely Salesforce, of which there are currently 3 separate instances being managed. The role involves frequent interaction with Sales and Marketing to ensure we are accurately and efficiently targeting regional customers, whilst remaining aligned on business goals and objectives.

Duties and Responsibilities

• Develop and maintain end‑to‑end automation flows to improve marketing efficiency and reach, increasing results whilst reducing manual effort.
• Collaborate with Sales and Marketing to ensure alignment around business goals and objectives.
• Create and test landing pages, forms, CTAs, etc. to increase conversion.
• Monitor campaign performance.
• Configure, maintain and manage reporting dashboards, leveraging AI to maximise efficiency.
• Introduce and manage marketing automation tools into the workflow ensuring alignment with the organisations multiple CRMs.
• A/B testing and performance analysis to improve and refine campaigns.
• Remain current with automation trends, tools and industry best practices.
• Compliance with GDPR and data privacy governance.
• Drive continuous improvement initiatives to enhance regional marketing efficiency and effectiveness.
• Knowledge, and experience of Salesforce, Pardot and Salesforce Marketing Cloud (minimum 3 years).

Why join us?

We’re on a journey to become market leaders in our space – and with that comes some incredible opportunities. Collaborate and learn from industry experts from all over the globe. Work with game‑changing products and services. Get the training and support you need to try new things, adapt to quick changes and explore different paths. Join Keyloop and progress your career, your way.

An inclusive environment to thrive. We’re committed to fostering an inclusive work environment. One that respects all dimensions of diversity. We promote an inclusive culture within our business, and we celebrate different employees and lifestyles – not just on key days, but every day.

Be rewarded for your efforts. We believe people should be paid based on their performance so our pay and benefits reflect this and are designed to attract the very best talent. We encourage everyone in our organisation to explore opportunities which enable them to grow their career through investment in their development but equally by working in a culture which fosters support and unbridled collaboration.

Keyloop doesn’t require academic qualifications for this position. We select based on experience and potential, not credentials.

We are also an equal opportunity employer committed to building a diverse and inclusive workforce. We value diversity and encourage candidates of all backgrounds to apply.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.