Marketing Campaign Executive

Join Hollywood Bowl Group as our Marketing Campaign Executive. This role is based at our Support Centre in Hemel Hempstead, with the option to work from home one day per week and occasional travel to centres.

Why Join Us?

• Access to our Electric Vehicle scheme
• 22 days holiday + additional days with length of service
• 50% off food at centres
• Ongoing training and development with access to development programmes and apprenticeship schemes
• 30% discount off food and drink for you and up to five friends
• Access to our Employee Assistance Programme (EAP) for you and your family
• Opportunity to join our healthcare cash plan
• Financial long service awards
• A £15 donation to our charity partner when you complete your induction
• Enhanced maternity, paternity, adoption, and shared parental leave benefits

Responsibilities

• Manage and develop campaign activity to support the national marketing plan and seasonal campaigns.
• Proactively manage and execute effective integrated marketing campaigns that drive trade and revenue.
• Support the Marketing Campaign Manager in implementing the national marketing plan, retail calendar, seasonal campaigns, tactical promotions, key trading dates and local centre initiatives.
• Manage seasonal campaigns end‑to‑end, preparing detailed plans and briefs, working closely with in‑house teams and external agencies across creative, print, digital, PR and social.
• Proactive stakeholder management and ownership of internal communications of marketing campaigns and tactical promotions.
• Measure results and analyse effectiveness of activity.
• Create, develop and manage marketing assets, including writing copy for different audiences and channels, collateral creation, POS, video, digital assets.
• Support the launch of new initiatives nationally or to local markets.
• Manage branded stock items and print allocations to centres, ensuring cost‑effectiveness and timely availability.
• Travel to centres with occasional overnight stays as needed.
• Demonstrate sound commercial awareness throughout marketing activities.
• Support centre & regional teams, administering requests from centres using marketing support systems.
• Provide brand guidance support for the wider marketing team and business.
• Identify opportunities to enhance customer experience across the full customer journey.
• Ensure timely, relevant and accurate content across channels for all customer groups.
• Keep accurate records of costs, invoices and ROI across all marketing activities.
• Support the Canada marketing team with campaign best practice, looking for efficiencies in planning and asset creation.

Qualifications

• Degree or equivalent marketing qualification or experience.
• Strong understanding and development of current marketing concepts and tactics.
• Multiple years previous experience in a similar role in a fast‑paced, commercially focused business.
• Excellent MS Office skills (PowerPoint, Word, Excel).
• Experience in a varied marketing role with multiple physical locations.
• Experience using content management systems.
• Full driving licence and access to own vehicle.

About Hollywood Bowl Group

Hollywood Bowl Group (HBG) is a leading international leisure operator of ten‑pin bowling and mini‑golf centres, with 76 centres in the UK and 14 in Canada.

Specialising in modern, high‑quality bowling centres, HBG offers state‑of‑the‑art booking systems, premium bar and diners, Costa Coffee outlets and exclusive pre‑bookable VIP lanes. The company continuously invests in its estate, refurbishing and rebranding around eight centres and opening three to four new centres each year.

Seniority & Employment

Mid‑Senior level – Full‑time, based in Hemel Hempstead, UK.