Propel is partnering with a national media group that’s redefining how brands connect with audiences. From radio and outdoor to digital, audio and product‑led experiences, they create campaigns that move people, and drive results.

With ambitious growth targets and a renewed focus on digital storytelling, they’re now looking for a strategic, creative Content Manager to shape how their new B2B product shows up across every touchpoint, bringing clarity, energy, and a compelling narrative to a rapidly evolving brand.

Responsibilities

• Owning and shaping the content strategy across website, blog, resources and wider digital channels.
• Developing brand tone of voice and messaging frameworks that bring the product to life.
• Creating high‑quality content across web, OOH, audio, video, campaigns and product touchpoints.
• Partnering with design, product and marketing teams to deliver joined‑up, impactful content.
• Managing SEO and content performance (with agency support) to optimise reach and engagement.
• Supporting foundational website and messaging work ahead of upcoming product developments.

Qualifications

• 5+ years’ experience in content marketing, copywriting or brand communications, ideally B2B or tech.
• Exceptional writing and editing skills with a strong, confident sense of voice and narrative.
• Experience building tone of voice, messaging and content frameworks from scratch.
• Ability to balance long‑term strategy with day‑to‑day execution.
• Strong understanding of SEO principles, content performance metrics and distribution tactics.
• Confidence working cross‑functionally and owning content end‑to‑end.
• A customer‑first mindset with the ability to make complex products feel simple and engaging.

Location: London‑based | Hybrid (3 days per week in office)