UNLEASH.ai is the go-to community for Human Resources and marketplace for breakthrough technologies that shape the Future of Work. UNLEASH is the essential source of news, analysis, and market trends that inspire and empower organizational leaders worldwide. Headquartered in London, UK, with operations across Europe and the United States. www.unleash.ai

Our Mission: To be the world’s most loved and influential HR community and marketplace.

Our Vision: Together, we shape the future of work, so people live better lives today.

Our purpose: Ignite possibilities.

Job Description

UNLEASH is entering a major phase of growth and reinvention. We are looking for a modern, ambitious, evidence-led Marketing Directorwho can act as both strategic leader and hands‑on player–manager. This role is central to our ambition to become the #1 global community and marketplace for the Future of Work, HR and Technology.

You will own the strategic vision, performance, systems, and creative energy of marketing across our global portfolio. You will bring gravitas, commercial sharpness, strong data instincts, modern AI‑fluency, and the courage required to thrive in a deadline‑driven events and media business.

This is a leadership role with real headroom- for the right person, this can grow into a broader executive remit as we scale.

Job Purpose

Strategic growth:Build and execute data‑driven marketing strategies that deliver delegate acquisition, sponsor/exhibitor pipeline, audience expansion and revenue.

Brand leadership:Elevate, protect and amplify the UNLEASH brand across all touchpoints — events, media, digital and community.

Audience connection:Grow and nurture a global audience of HR, WorkTech and business leaders through compelling content, journeys and experiences.

AI‑powered marketing:Embed modern AI, automation and intelligent systems into every layer of the marketing engine.

Key Responsibilities

• Lead UNLEASH’s annual and three‑year marketing strategy, aligned to commercial and growth targets.
• Translate strategy into clear, high‑impact plans with ROI modelling, milestones and KPIs.
• Partner with leadership to build a unified go‑to‑market engine across events, content and community.

Brand, Campaigns, & Content

• Own and evolve UNLEASH’s brand, voice and differentiated market position.
• Deliver integrated multi‑channel campaigns that drive registrations, MQLs, community growth and digital engagement.
• Ensure creative, copy and positioning are world‑class and aligned with our mission and values.

Digital, Data, & CRM

• Champion a performance‑driven, data‑obsessedmarketing culture.
• Own Salesforce Marketing Cloud (or equivalent) for segmentation, journeys, lead scoring and funnel optimisation.
• Lead our marketing automation roadmap, audience growth strategy, data cleanliness and reporting.
• Embed AI into workflows - segmentation, optimisation, testing, performance analysis, content creation and predictive modelling.
• Constantly explore, test and adopt emerging tools to improve efficiency, velocity and impact.
• Build AI confidence and capability across the team.
• Lead, coach and develop a growing cross‑functional marketing and design team.
• Set a culture of accountability, pace, creativity and high performance.
• Act as a visible cultural leader and champion of the UNLEASH values.

Stakeholder Collaboration

• Work closely with Sales, Customer Success, Content, Operations and Tech to ensure marketing is tightly integrated with revenue and product plans.
• Partner with Commercial to accelerate pipeline and sales enablement.
• Represent UNLEASH with charisma and gravitas to partners, sponsors, media and the wider ecosystem.

Performance & Insight

• Own all marketing KPIs: registrations, audience growth, revenue influence, MQLs, digital engagement, ROI.
• Build transparent reporting dashboards and rhythms for leadership and Board visibility.
• Drive constant experimentation (A/B tests, funnel optimisation, behavioural insight).
• Own the annual marketing budget with disciplined commercial judgement.
• Manage key agencies and suppliers to deliver best‑in‑class work.

Skills, Experience, & Qualifications

• Proven track record leading B2B marketing in a high‑growth or scale‑up environment.
• Strong commercial instinct — marketing as a revenue engine, not a cost centre.
• Deep experience with performance, digital and data‑led marketing.
• Hands‑on ownership of CRM systems (ideally Salesforce) and automation.
• Real fluency in AI‑enabled marketing tools and workflows.
• Strong written and verbal communication with ability to present with confidence.
• Demonstrated team leadership in fast‑paced, deadline‑heavy environments.
• Evidence of measurable impact on pipeline, revenue, audience growth and ROI.
• Experience in mid- to large‑scale B2B events, media or community businesses.

Personal Attributes

We are looking for someone who is:

• Ambitious:Sees this as a platform for growth, scale and impact.
• Courageous:Events are a human and deadline‑driven business — not for the faint‑hearted.
• Evidence‑led:Obsessed with data, insight and performance.
• Modern:AI‑native, automation‑first thinker, future‑oriented.
• Gravitas:Confident communicator, credible with senior stakeholders.
• Creative:Skilled storyteller with flair and presence.
• Resilient:Thick‑skinned, pressure‑ready, comfortable in ambiguity.
• Player‑manager:Equally strong at leading from the front and rolling up sleeves.
• Values‑aligned:Authentic, people‑first, optimistic, and committed to excellence.

Additional Information

At UNLEASH, we believe in creating an environment that rewards talent, fosters growth, and empowers you to make a meaningful impact. Here’s what you can look forward to:

The opportunity to shape the Future of Work.

Gain unparalleled experience as you navigate exciting and inspiring challenges on a global scale.

✨ Be part of an innovative, fast‑moving team with a mission to redefine the workplace of tomorrow.

Additional Annual Leave Days: 25 days holiday a year, which increase under a length of service program.

Company Christmas Shut Down: Enjoy extra paid time off during the festive season, in addition to your annual leave entitlement.

Up to 3 Volunteer Days Annually: Support causes you care about while giving back to society.

♂️ Flexible Working: Embrace flexibility in how and where you work.

Access to World‑Class Influencers: Collaborate with pioneers and leaders shaping the global HR landscape.

Compassionate Leave: Up to 10 days off if you lose a loved one.

Enhanced Maternity Pay: 24 weeks of enhanced maternity leave support.

Life Assurance Scheme: Providing financial peace of mind with 4x your annual salary.

Employee Referral Scheme: Help grow the team and earn rewards.

⭐ Long Service Award: Celebrate your dedication and commitment.

Diversity, Equity, Inclusion and Belonging

At UNLEASH, we’re committed to cultivating an environment that promotes diversity, equity, inclusion and belonging. We are a global community, and we believe our unique qualities should be celebrated as they are critical to our innovation. It's essential to us that you bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity, or otherwise. Inclusion isn't just an initiative at UNLEASH.