Job Title: Head of Marketing (Enterprise Segment Leader)

Location: Shoreditch (Hybrid – 2-3 days per week onsite)

Duration: 12 months contract initially (Coverage role)

Role Summary

The Head of Marketing (Enterprise Segment Leader) leads as the “CMO” for their assigned sales segment—owning the relationship with sales leadership and representing the full breadth of marketing. This role builds and executes strategic plans that drive growth, pipeline creation and progression, and strengthen customer engagement.

Core Responsibilities

• Serve as the strategic business partner and single point of contact for sales leadership.
• Represent the whole of marketing, delivering an integrated mix of campaigns, programs and events that create and progress pipeline.
• Own the number: deeply understand pipeline/bookings targets, account engagement, and marketing’s contribution to progression and attainment.
• Be the expert on your segment and market: identify opportunities, risks, and where Adobe should show up.
• Champion executive engagement and thought leadership through events, content, and targeted outreach.
• Drive alignment across BDRs, Campaigns, and Digital teams to ensure focus on the right accounts and industries.
• Elevate Adobe’s presence through strategic partnerships, third-party events, and digital activations.
• Act as the voice of the customer—bringing insights to shape marketing and sales strategies.

What You’ll Do

• Build and execute regional marketing plans aligned to global priorities and tailored to segment needs.
• Partner with sales leadership, actively participating in weekly meetings and QBRs; present marketing performance, insights, and optimizations.
• In collaboration with Campaigns, BDR, and Content teams, create quarterly/half-year segment marketing plans aligned to global persona campaigns and tailored to segment priorities.
• Ensure BDR prospecting focuses on priority industries/accounts using insights, data and analytics.
• Drive operational and analytical rigor, connecting insights across teams to prioritize customer and segment needs.
• Host executive meetings, bootcamps, and roundtables to deepen engagement and accelerate deal velocity.
• Drive participation in flagship EMEA events and monitor registrations; ensure content supports every stage of the buyer journey and localization needs.
• Collaborate with Customer Success to run advocacy programs, onboarding journeys, and upsell/cross-sell initiatives.
• Amplify Adobe’s voice—write blogs, lead social engagement, and represent Adobe at key industry events.
• Track and report marketing impact with clear KPIs on engagement, pipeline, and bookings; share insights with leadership.

What You’ll Deliver

• Strategic marketing plans that align global campaigns to segment-specific objectives.
• Clear measurement of marketing’s impact on account engagement, pipeline creation, progression, and bookings.
• Strong cross-functional alignment that accelerates execution and improves sales outcomes.
• Customer advocacy programs and success stories that strengthen retention and loyalty.

Must-Haves

• Executive presence and strong interpersonal skills; proven ability to influence and build trust with senior sales leaders.
• Deep understanding of marketing strategy and ability to design the right campaign mix (especially events and ABM) to support growth.
• Data-driven mindset with the ability to communicate marketing’s business impact in clear, outcome-focused terms.
• Creative thinker who thrives in ambiguity and stays curious.

What Success Looks Like

• Trusted partner to sales leadership—viewed as a de‑facto member of the sales team.
• Strategic marketing plans that demonstrate knowledge of Adobe’s solutions, GTM plays, and competitive dynamics, applied to build customer engagement that drives pipeline and bookings.
• Consistent attainment of pipeline creation, progression, and bookings targets.

Strong customer engagement and advocacy that drives loyalty and expansion.

Seniority level

Mid‑Senior level

Employment type

Contract

Job function

Sales and Marketing