National Sales Manager

New Today

About the Role

Talent Magpie Recruitment is working with a leading global consumer brand, seeking an experienced Sales Manager to drive the expansion of its product portfolio in the UK market. This is an exciting opportunity to take ownership of a high‑growth category, working with innovative products and established global teams.

The successful candidate will play a pivotal role in accelerating UK sales performance, building retail and distribution partnerships, and shaping market entry strategies across healthcare, retail, and e‑commerce channels.

Key Responsibilities

  • Develop and execute the UK sales strategy for the product portfolio across key channels: retail (Amazon, Boots, John Lewis), direct‑to‑consumer, healthcare (NHS partnerships), and specialist stores.
  • Deliver against quarterly sales and market share targets.
  • Benchmark performance against key competitors to inform positioning and growth strategies.

Retail & Distribution Partnerships

  • Lead negotiations with UK retailers and distributors, securing shelf space, listings, and promotional support.
  • Identify and pursue new opportunities such as pharmacy chains, subscription models, and emerging sales channels.
  • Monitor competitor activity and market trends to refine pricing, promotional strategies, and product mix.
  • Provide actionable feedback to global teams on UK regulations, consumer insights, and product development opportunities.

Cross‑Functional Collaboration

  • Partner with marketing to adapt campaigns for the UK market, leveraging influencers and parenting communities.
  • Collaborate with supply chain to manage stock and align inventory to demand peaks (e.g., seasonal gifting).

Candidate Requirements

  • 5+ years of experience in UK sales within consumer technology or healthcare devices.
  • Proven track record of launching or scaling products with leading UK retailers (e.g., Boots, Argos, Mothercare, Ocado).
  • Strong understanding of UK baby product market trends, consumer behaviours, and compliance standards.
  • Exceptional negotiation and relationship‑management skills with retailer/distributor networks.
  • Data‑driven approach, comfortable with tools such as Excel, Salesforce, and Nielsen/IRI analytics.
  • Entrepreneurial mindset with the agility to test and optimise new sales channels.
  • Established relationships with key buyers at major UK retailers.

What’s on Offer

  • Competitive salary and performance‑based bonus.
  • Opportunity to shape UK market strategy for an internationally recognised brand.
  • Collaborative, fast‑paced environment with scope for career growth.

Location: Hybrid – 4 days office‑based, Fridays WFH, London based.

Job Title: Sales Manager.

#J-18808-Ljbffr
Location:
England, United Kingdom
Salary:
£100,000 - £125,000
Job Type:
FullTime
Category:
Sales