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Samwise Media is seeking a Newsletter Strategist to enhance our email marketing efforts by growing, engaging, and converting our audience through high-performing newsletter campaigns.

The role involves developing strategies, executing, and optimizing email content across various brands, with a focus on increasing sales and subscriber numbers.

This is a part-time position, up to 20 hours weekly, suitable for freelancers.

Responsibilities

1. Build and manage a newsletter strategy centered on deals and shopper insights.
2. Plan and execute email campaigns aligned with audience interests and business objectives.
3. Analyze performance metrics like open rate, CTR, and conversions to identify improvements.
4. Utilize tools such as Google Analytics and Looker Studio for tracking and reporting.
5. Create content that encourages sales and promotional engagement.
6. Conduct A/B testing on subject lines, content layout, and send times.
7. Grow the subscriber base through targeted acquisition tactics.
8. Segment audiences for personalized content.
9. Monitor list health, engagement, and unsubscribe rates.
10. Collaborate with sales and marketing teams to align content with revenue goals.
11. Translate insights into actionable recommendations for future campaigns.
12. Design and adapt newsletter strategies with advanced audience segmentation for multiple projects, ensuring personalized content that maximizes engagement and conversions.
13. Ensure compliance with data privacy laws and best practices.
14. Stay informed on industry trends and propose innovative growth strategies.

Qualifications

• 2–3 years of experience in email marketing, focusing on newsletters, audience strategy, or digital content growth.
• Strong understanding of email KPIs including open rate, CTR, and conversion rate.
• Proficiency in Google Analytics, Looker Studio, and other analytics tools.
• Proven success in growing and engaging newsletter audiences.
• Experience in creating content aimed at conversions in consumer digital media.
• Familiarity with A/B testing and campaign experimentation.
• Comfort working with sales funnels and aligning content to revenue goals.
• Excellent writing and editing skills for email marketing.
• Highly organized, data-driven, and capable of working independently remotely.

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