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Reports to: Marketing Director – IQPC Exchange

Location: London, UK (Hybrid)

A Little About Us

IQPC provides business executives worldwide with access to tailored conferences, large-scale events, virtual events, and digital content, keeping them up-to-date with industry trends, technological developments, and the regulatory landscape. IQPC leverages a global research base of best practices and customers to produce an unrivalled portfolio of market-leading " must-attend” events in every industry.

Fast-paced and dynamic, commercial, curious, and agile, IQPC is an inclusive environment where people are empowered, developed, and valued for their individual and team contributions.

Which Team Will You Join?

IQPC Exchange organises exclusive, invitation-only events for senior business leaders across a range of industries such as legal, customer experience and data. These events are designed to help executives address real business challenges through strategic presentations, interactive discussions, and personalised one-to-one meetings.

Each event encourages high-level networking between decision-makers, with tailored agendas based on individual objectives. The events typically last around two and a half days and often include private boardroom sessions, expert consultations, and curated networking opportunities.

What You’ll Do

As an experienced content writer, you will be responsible for managing and producing online content that addresses the challenges and goals of our B2B audience. This includes generating exceptional content through your own research and engaging with industry stakeholders and influencers.

• Produce impactful content: Develop engaging articles, whitepapers, reports, interviews, and other digital content based on in-depth research and discussions with key industry influencers.
• Collaborate for success: Work closely with event producers, marketing managers, and stakeholders to ensure content aligns with our commercial and community goals.
• Drive brand awareness: Represent our brand as a trusted voice on platforms such as LinkedIn and Twitter, building relationships with industry thought leaders and influencers.
• Manage content calendars: Take ownership of the content calendar, ensuring timely delivery of high-quality content for our events, partnerships, and community initiatives.
• Measure and optimise: Regularly review the performance of your content, using data-driven insights to optimise future projects and identify new opportunities.
• Contribute to growth: Collaborate with marketing and sales to maximize the impact of your content across campaigns, driving both event participation and community engagement.
• Relationship building: Build and nurture relationships with industry influencers, thought leaders, speakers, sponsors, and community members to enhance brand credibility and authority.

What We’re Looking For

• Proven content creation experience: at least 2 years’ experience preferred, with the ability to creatively convey technical information into accessible, engaging content.
• Outstanding communication skills: Exceptional copywriting and editorial skills, with the ability to adapt your style for different audiences and formats.
• Social media savvy: Confidence in using LinkedIn, Twitter, and other platforms effectively to build your profile and the brand’s presence in the industry.
• SEO expertise: Strong understanding of SEO best practices to enhance visibility and drive organic growth.
• Collaborative mindset: A team player who can connect ideas and outcomes whilst working effectively with a variety of departments and seniority levels.
• Strong organisational skills: Ability to manage multiple projects and tight deadlines within a fast-paced, dynamic environment.
• Industry knowledge: Experience within B2B publishing, conferences, events, exhibitions, or a membership organisation is also desirable.

Training & Development

Extensive ongoing training will be provided throughout your tenure to enable you to achieve your potential. Regardless of your position, everyone is provided with an initial 3-month induction and training plan followed by advanced development.

Progress your career in a dynamic, international environment with a fun working culture. The successful candidate will be rewarded with genuine opportunities for career progression (international if desired) and a competitive salary, bonus scheme, and benefits. IQPC Exchange’s Marketing and Content team is renowned for its global career development programme.