Paid Social Media Manager

Location: London

Job Description

Heart Mind Talent are excited to be working with a London based Gaming tech company to hire Paid Social Media Manager for their growing team


We’re now looking for a Paid Social Media Manager to help scale our client's reach, drive acquisition, and bring our bold brand to life across all major social media channels.


About the Role:

As Paid Social Media Manager, you’ll own the strategy, execution, and performance of all paid social campaigns. You’ll work closely with content, design, and data teams to launch compelling, ROI-driven campaigns that elevate brand visibility and drive user acquisition at scale.


What You'll Do:

  • Develop, implement, and manage paid social strategies across platforms such as Meta (Facebook/Instagram), TikTok, X and emerging channels
  • Build and execute campaign plans aligned with performance and brand goals
  • Collaborate with creative teams to brief and test ad content (static, video, copy) tailored to different platforms and audiences
  • Monitor, analyze, and optimize campaigns in real time — adjusting bids, targeting, creative, and placements
  • Report on performance metrics, insights, and learnings to key stakeholders on a regular basis
  • Stay on top of social trends, ad tech updates, and competitor activity to keep ahead of the curve
  • Help define audience segmentation strategies and work with data teams to refine targeting and lookalike models


About You:

  • 3-8 years of hands-on experience managing paid social campaigns in a high-growth environment
  • Proven track record of driving strong performance through Meta, TikTok, and other paid social platforms
  • Experience working on betting and gambling-related social campaigns
  • Strong understanding of audience targeting, A/B testing, attribution, and creative performance
  • Data-driven mindset with experience in campaign reporting, budget management, and optimization
  • Creative flair with an eye for compelling, thumb-stopping content
  • Comfortable working in a fast-paced, results-oriented environment


Why Join Us?

  • Be part of a fast-growing company
  • Work in a collaborative, innovative team environment
  • Office located in central London — 5 days/week onsite
  • Competitive salary and benefits including health insurance
  • Real opportunity to shape the brand and impact millions of users


Ready to apply?

If you're passionate about paid social, performance marketing, and creating campaigns that cut through — we’d love to hear from you.

Apply