Location: dmg Headquarters, Derry Street, HSK, London
Position: Permanent

Package Description

Our benefits package increases the longer you’ve been with us. Here’s what to expect:

• 25 days’ holiday (increasing by 1 per year up to a total of 30)
• Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution.
• Life cover under the Pension Plan 4x your basic salary.
• DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
• Subsidised canteen
• Onsite gym (Northcliffe House only)
• Onsite nurse and GP clinics (Northcliffe House only)
• Our Employee Assistance Programme
• Discounted dining cards

Plus many other benefits….

Job Introduction

DMG Media is one of the UK’s leading multi-platform media companies, home to trusted brands such as the Daily Mail, MailOnline, Metro, i, and New Scientist. As we expand our audio footprint, we’re looking for a dynamic Podcast Growth Lead to help drive commercial success and audience development across our growing slate of podcast content.

We’re looking for a commercially minded, creatively-driven Podcast Growth Lead to spearhead the growth and monetisation of DMG Media’s podcast portfolio. This is a hybrid role sitting across commercial, content, and marketing – ideal for someone who knows how to sell a vision, pitch an idea, and back it up with brilliant execution.

You’ll be responsible for building compelling go-to-market strategies for new shows, developing sales narratives and collateral, identifying commercial partners, and working closely with editorial and production teams to ensure our podcasts reach the widest possible audience.

Main Responsibilities

Commercial Strategy & Sales Enablement

• Develop and implement monetisation strategies for podcasts through sponsorship, branded content, and ad sales.
• Collaborate with both editorial and the commercial team to pitch podcast opportunities to clients and agencies.
• Identify new revenue opportunities across DMG Media’s audio and cross-platform ecosystem

Creative Ideation & Pitching

• Work cross-functionally to brainstorm and develop original podcast concepts with commercial viability.
• Create and deliver high-impact pitch decks and proposals for internal and external stakeholders.
• Tailor pitches to suit advertiser objectives, audience needs, and brand positioning.
• Produce compelling sales collateral, including one-pagers, media kits, case studies, and sizzle reels.
• Manage the consistency and quality of all supporting materials to reflect the DMG Media brand and the tone of each podcast.

Audience Growth & Marketing

• Collaborate with marketing teams to launch and promote podcasts effectively.
• Contribute to podcast growth strategies including social campaigns, partnerships, cross-promotion, and platform optimisation.

Performance Monitoring & Optimisation

• Track performance metrics such as downloads, listener engagement, and revenue impact.
• Use insights to optimise leads, pitches, packages, and content promotion strategies.

Person Specification

• Strong background in media, advertising, or content marketing – ideally with experience in podcasting, audio, or digital publishing.
• Proven track record in sales, commercial development, or business growth roles.
• Outstanding pitching and presentation skills – comfortable in front of senior stakeholders and clients.
• Highly creative with the ability to develop original ideas and turn them into viable business propositions.
• Strong design and writing skills – able to produce polished collateral and decks (PowerPoint, Keynote, Canva etc.).
• Strategic thinker with a growth mindset and strong commercial acumen.
• Knowledge of podcast platforms, audience analytics, and the wider media landscape.

Why Join Us?

• Be part of a fast-growing and high-priority area of DMG Media’s business.
• Work with award-winning brands and a team of passionate audio and media professionals.
• Drive the commercial success of a new frontier for one of the UK’s most influential media publishers.

About dmg::media

dmg media maintains an unwavering commitment to uncovering the stories that matter most. Its brands Daily Mail, The Mail on Sunday, Metro, The i Paper, MailOnline, and Mail+reach more than 9 million people daily in the UK.

Its global newsroom of journalists, formidable story-getting power, and breadth of content formats, delivers highly engaging, trusted content to loyal and new audiences, 24 hours a day, seven days a week.

The Mail brand reaches three in five Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country. It is the largest news publisher on TikTok with over 21 million total followers and nearly 30 billion views** in the past year.

www.dmgmedia.co.uk

*GA Sept 2024

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.

Registered in England and Wales. No 5765286