Join to apply for the Principal Demand Generation Manager role at Deel

Deel is the all‑in‑one payroll and HR platform for global teams, supporting every worker type in 150+ countries.

What You’ll Do

• Set quarterly campaign strategy across Deel’s product lines and buyer segments.
• Translate solution, product and segment briefs into integrated, multi‑channel campaign plans with clear SRL, SQO, and pipeline targets.
• Build forecasts for campaign performance, including expected ROI and conversion benchmarks.
• Partner with Sales leadership to align on follow‑up plays and SDR/AE enablement strategy.

Execution & Optimization

• Work cross‑functionally with channel owners (Paid, Content, Brand, Field) to ensure activities ladder into campaign goals and pipeline targets.
• Monitor campaign performance daily/weekly; guide ongoing optimization through the Demand Creation Manager and Acceleration Manager.
• Define the experimentation roadmap spanning messaging, CTAs, and sales plays, and guide test design and learnings across campaigns.
• Provide strategic guidance and assets for regional localization and execution consistency.

Analytics & Reporting

• Own reporting for campaign funnel performance (SRLs → SQOs → pipeline).
• Track and improve efficiency metrics (cost per SQO, pipeline ROI).
• Build dashboards and reporting in partnership with Data/MOPs; deliver weekly performance updates to Growth and Sales leadership.
• Lead post‑campaign retros, synthesize insights, and publish playbooks for repeatability.

What You’ll Bring

• 8+ years in B2B demand generation, growth marketing, or integrated campaigns, ideally in SaaS/tech.
• Proven track record of building campaigns that deliver pipeline and revenue at scale.
• Advanced ability to forecast, analyze, and optimize funnel performance (MQL → SRL → SQO → pipeline $).
• Experience collaborating with senior Sales, Marketing, and Product leaders.
• Executive presence and communication skills; able to present insights and recommendations at leadership level.
• Operates as a senior IC: autonomous, accountable, and highly data‑driven.

KPIs You’ll Own

• SRLs generated by campaign
• SQOs generated by campaign
• Pipeline $ influenced
• Cost per SQO
• Pipeline ROI (pipeline $ vs spend)

Total Rewards

Stock grant opportunities, additional perks and benefits based on your employment status and country. Flexibility of remote work, including optional WeWork access.

Deel is an equal‑opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, veteran status, disability status, pregnancy, or any other protected characteristic in accordance with applicable law.