OverviewDirector – Qualitative – Quality Insights, Great CultureLondon (Hybrid). With offices in London and conducting research across five continents, this independent qual boutique provides global insight and consumer-grounded design guidance for many of the world’s most recognisable CPG brands. They have pioneered innovative methodologies across multiple disciplines including packaging, visual brand language, and creative development, leading to NPD and innovation work and broader strategy pieces. They are well organised, meritocratic, and reserve time for genuine thinking, staying creative and attuned to the cultural context of their work and the mind-set of the intended consumer segment.We seek candidates with solid consumer qualitative research experience, both face-to-face and online. This is a leadership position internally, and formal new business experience and advanced skills with proposal and pitch work will be key. You should be able to lead by example to inspire the team, challenge them, develop them, encourage creativity, raise productivity, and have fun.ResponsibilitiesLead qualitative research projects (in-person and online) from concept to delivery.Develop and pitch proposals; contribute to new business efforts.Inspire and guide the team, fostering creativity and high productivity.Engage with clients to understand needs and translate insights into actionable recommendations.Ensure rigorous research methods and quality across projects.Seniority levelDirectorEmployment typeFull-timeJob functionResearchIndustriesMarket Research #J-18808-Ljbffr