HireLatam is a premier recruitment agency that places top Latin American talent in independent contractor roles in US companies. We are your trusted partner in the pursuit of career success, with an extensive network, personalized approach, and supportive guidance to help you find your next independent contracting opportunity. Job Title: Remote Marketing Data Scientist (100% Work From Home) Location: Remote from Latin America Position Type: Full-time Salary: 3,000 - 3,500 USD/month paid via Deel Schedule: Monday to Friday, 8:30am-5:30pm Eastern Time Job Overview We are looking for a talented Marketing Data Scientist to join our client’s dynamic digital media team. In this role, you will measure and interpret data from digital campaigns, websites, and other channels to inform content strategies, optimize performance, and drive business growth. You will use tools like Google Analytics and data visualization platforms to track key metrics, generate actionable insights, and support data-driven decision-making across the team. This position is ideal for someone who turns data into stories that enhance digital media efforts. Responsibilities

Track and analyze performance metrics across digital platforms, including website traffic, reach, impressions, click-through rates (CTR), conversion rates, bounce rates, and ROI, using tools such as Google Analytics (GA4) and Meta Ads Manager. Prepare monthly and ad-hoc reports, dashboards, and presentations to communicate insights into campaign effectiveness, audience behavior, and content performance to stakeholders and cross-functional teams (e.g., marketing, content, and design). Conduct A/B testing, audience segmentation, and optimization experiments to improve user experience, conversion rates, and overall digital strategy. Monitor trends, spikes, or dips in metrics and provide recommendations to refine content, campaigns, and budget allocation. Perform competitor research and market analysis to benchmark performance and identify opportunities for innovation in digital media. Collaborate with teams to set KPIs, ensure data integrity (e.g., via proper tagging and tracking), and integrate insights into broader business objectives. Assist in data aggregation, cleaning, and visualization to support real-time decision-making and long-term planning.

Qualifications, Skills and Key Competencies

Education: Bachelor’s degree in data analytics, marketing, statistics, business intelligence, or a related field. Relevant experience in lieu of a degree will be taken into consideration. Experience: 2+ years in data analysis, preferably in digital media, marketing, or a related industry; experience with multichannel campaigns is a plus. Working knowledge of Google Ads and other digital marketing networks is a plus. Technical Skills:

Proficiency in Google Analytics (GA4), Google Tag Manager, and data visualization tools like TapClicks or PowerBI. Knowledge of Excel, SQL for data querying, and familiarity with web/digital marketing platforms (e.g., Google Ads, Meta Business Suite). Understanding of A/B testing, conversion rate optimization, and basic web technologies (e.g., HTML, CSS, JavaScript).

Soft Skills:

Excellent analytical and critical thinking abilities to interpret complex data and provide actionable recommendations. Strong communication and presentation skills for collaborating with teams and articulating insights to non-technical stakeholders. Attention to detail, passion for data, and ability to thrive in a fast-paced environment.

Application Information Application Disclaimer: Please read before proceeding. To ensure a fair and efficient hiring process, all applications must meet the mandatory requirements listed in the job description. Important Notes

Voice/Video Recording is REQUIRED — Your application cannot be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be disqualified. Mandatory Knockout Questions — Applications include knockout questions designed to verify minimum qualifications. If you answer “NO” to any, you will be disqualified from the hiring process for not having the requested experience. The citizenship question is also a knockout if answered “YES,” as we are only able to hire Latin American talent based in Latin America. Apply Wisely — Please apply to no more than three jobs and only if you fully meet the listed qualifications. Applying to roles you don’t qualify for will not improve your chances and may affect future applications. Check Your SPAM Folder — All important updates will be sent via email, so check your inbox and spam/junk folders to avoid missing communications.

We appreciate your interest and look forward to reviewing your application! #J-18808-Ljbffr