Sales Director - Automation Solutions (UK)

This range is provided by Wynne Consulting. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Wynne Consulting

International Sales Headhunter - Automation & Software:matthewf@wynneconsulting.co.uk +44 (0)7828 672993

Location: UK home-based with expectation to work from the office a couple of days per week; regional travel as required

Reports To: Managing Director

Type: Full-time

The Company

We are partnering with a high-growth technology business that provides industrial automation and software-based solutions to a wide range of manufacturing industries. The company helps clients improve operational efficiency, reduce costs, and deliver measurable outcomes. They are ambitious, rapidly expanding in the UK, and committed to putting customers at the centre of everything they do.

The Role

We are seeking a customer-focused UK Sales Director to lead and grow the UK sales function. You will be responsible for driving revenue, expanding the customer base, and developing a high-performing sales team. This is a home-based role with regular visits to the England office, and it offers significant career progression opportunities for the right candidate.

Key Responsibilities

• Develop and execute the UK sales strategy to achieve ambitious growth and revenue targets.
• Lead, mentor, and grow a high-performing sales team with a proven track record of success.
• Identify and convert new business opportunities across multiple manufacturing sectors.
• Build and maintain strong, long-term relationships with senior stakeholders and clients.
• Drive sales of software and automation solutions, ensuring measurable value for clients.
• Oversee pipeline management, forecasts, CRM records, and reporting accuracy.
• Monitor market trends, competitor activity, and customer requirements to guide strategy.
• Represent the company at client meetings, industry events, and trade shows.
• Collaborate with internal teams to ensure client success and smooth project delivery.
• Manage budgets, KPIs, and performance metrics for the UK sales team.

Key Performance Indicators (KPIs)

• Achievement of UK revenue, margin, and growth targets.
• Expansion and retention of key accounts across multiple manufacturing sectors.
• Sales team performance, development, and engagement.
• Accuracy of CRM data and forecasting.
• Successful execution of strategic sales initiatives.

Qualifications & Experience

• Proven B2B sales leadership experience, ideally in software/SaaS or automation solutions.
• Experience selling to multiple manufacturing sectors.
• Demonstrable track record of leading, growing, and developing high-performing sales teams.
• Strong customer focus with excellent relationship-building skills.
• Corporate experience with large automation manufacturers (e.g., Siemens, Schneider, Rockwell, Emerson, Honeywell, Eaton, GE, ABB) is advantageous.
• Skilled in strategic thinking, negotiation, and presentation.
• Results-driven with a proven record of meeting and exceeding ambitious sales targets.
• Comfortable with a hybrid working model: home-based with a couple of days per week in the England office and UK travel as required.
• Proficient in CRM systems and Microsoft Office.
• Full, clean UK driving licence.

What’s on Offer

• Home-based role with flexibility and regular office collaboration.
• Competitive base salary plus performance-based bonus.
• Leadership role in a high-growth, ambitious technology company.
• Opportunity to shape UK sales strategy and influence business growth.
• Clear career progression and professional development opportunities.
• Supportive, collaborative, and dynamic team environment.

Seniority Level

• Director

Employment Type

• Full-time

Job Function

• Sales, Management, and Business Development

Industries

• Automation Machinery Manufacturing
• Electric Power Transmission, Control, and Distribution
• Electric Power Generation