Location: Fully remote with a preference for European or Southeast Asian time zones

Salary: £24,000 GBP per annum

Contract Length and Hours: Permanent, 4 or 5 days a week, following a 3-month probation period

Closing date for applications: 30th November 2025 (23:59 GMT)

How to apply: Please email your CV and a separate attached short cover letter specific to this position to apply@reef-world.org. Applications via LinkedIn will not be viewed.

Purpose of the Role

The Senior Communications Lead is a pivotal, hands‑on role responsible for driving the organisation's public presence, conservation impact and supporting its financial sustainability.

This role is critical to scaling Reef‑World’s global reach. You will be the engine driving our communications strategy and securing the essential funding that directly supports our global marine conservation programmes.

This role is expected to allocate approximately 90% of time to Communications duties and 10% of time to Development support.

The primary responsibility is the strategic development, implementation, and oversight of the Communications Strategy to significantly raise the profile and maximise the global reach of both The Reef‑World Foundation and its flagship initiative, Green Fins. The post-holder will be instrumental in translating complex marine conservation outcomes into compelling content that drives public awareness, action, and digital engagement.

The remaining time is dedicated to providing essential, operational support for the charity’s income generation and development activities. This includes maintaining key donor and supporter records via the CRM database, ensuring timely donor acknowledgment, and actively supporting the creation and delivery of fundraising campaigns to ensure the long‑term sustainability and expansion of Reef‑World’s vital programs.

The Officer will work closely with and report directly to the Development Manager, ensuring all communication and development efforts are strategically aligned to meet measurable organisational objectives.

Main Duties and Responsibilities

• Lead on Communications strategy setting, oversight, and delivery, reporting to the Development Manager.
• Lead on setting annual Objectives and Key Results with measurable targets to deliver on the strategy.
• Lead on quarterly reporting of progress against targets to the Development Manager.

Web and Social Media

• Maintain the Reef‑World and Green Fins websites, conducting regular content audits.
• Support the external consultant/agency on monthly social media content planning and strategic data monitoring.
• Own the strategic oversight of social media platforms and integrate reporting learnings into the Communications Strategy to maximise impact and reach.
• Deliver consistent reports on website and social media analytics to track and analyse digital engagement.
• Support public awareness and fundraising campaigns using web, email marketing, and social media.

Content Creation

• Research and compose insightful and engaging articles and blogs for the Reef‑World and Green Fins websites.
• Engage new volunteers, journalists and bloggers to build content creation capacity.
• Assist in gathering photos and videos from field operations alongside the Programme team.
• Lead on the systematic archiving of footage and content, contributing to a rich repository accessible across the organisation.
• Provide design support for dive‑industry projects such as e‑course graphics, toolkit development and presentations (mostly from existing assets).

Branding, Outreach, Education and Marketing

• Oversee and implement the design and development of key marketing assets like the annual Impact Report, newsletter, and fundraising packs.
• Maintain and develop the collection of outreach and education materials used in our conservation programmes, such as e‑course graphics, toolkit development and presentations.
• Provide branding assistance across the organisation to ensure consistent use of the logo, brand colours, fonts and templates.

Community and Sector Engagement

• Act as a contact for outreach partners (press and media), Green Fins partners (diving operators and professionals), and the general public on communication‑related matters.
• Represent Reef‑World at conferences, dive and travel shows, and international conservation events.
• Use initiative to expand our current media reach.

Development

• Maintain up‑to‑date records of donors, supporters and the network using a CRM database (Brevo).
• Ensure timely thank yous to individual donors.
• Support the Development Manager on the creation and delivery of fundraising campaigns.
• Support the Development Manager to ensure partnership communications deliverables are fulfilled.

Culture and General Duties

The role is expected to actively uphold the charity's Culture of Care. General duties include:

• Ensuring effective teamwork and morale in line with Reef‑World’s core values.
• Utilising internal communication platforms to maintain regular communication within the Development team and with other staff.
• Making use of well‑being days.
• Using insights from TypeCoach personality analysis to inform communication and methods of working.
• Make use of the support provided by the Reef‑World team coach where applicable, and advocate for this among co‑workers.
• Ensure organised accounting and reimbursement of all Reef‑World expenses to the Directors.
• Support the Development Manager and Directors with reporting to Trustees, UNEP and other funding sources.
• Follow and ensure staff follow all relevant laws.

Holiday entitlement

30 days a year.

Pension

For all employees, we pay a minimum of 3% of your qualifying earnings per month (over £6,240). For UK employees, you’ll pay a minimum of 5% of your qualifying earnings per month.

Culture of Care

As an organisation, we invest in the personal and professional long‑term success of our Reef‑World team. Support mechanisms include:

• Access to a team coach
• Access to the personality type tool analysis for yourself and your team
• Reflection days – dedicated time to reflect on your successes and takeaways
• Dedicated, respected focus time throughout your working week
• Exemplary and effective internal communication mechanisms
• We are a parent and family‑friendly organisation, our Directors work flexibly around their children.
• Reef‑World is a safe space for everyone, especially LGBTQIA+ people, neurodivergent and disabled individuals, and racialised communities.

Interviews (online)

First round: 8‑18 December 2025 | Second round: 6‑9 January 2026

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Non‑profit Organizations