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About the Client

This client is a leading member of the financial sector with ambitious growth plans for the year. They are seeking a fully remote SEO Content Writer to support their passionate team. The role offers a generous salary, excellent benefits, and opportunities for career progression, including coaching and sponsored training.

Responsibilities

• Set strategy and develop omni-channel marketing campaigns.
• Integrate CRM marketing communications to increase acquisition, retention, and loyalty across B2B and B2C channels.
• Drive revenue through online and offline activities that generate traffic, leads, and sales, collaborating with the Sales team.

Qualifications

• Degree in Marketing, Communications, or a related field.
• At least 2 years of experience in CRM, email marketing, or automation marketing, preferably across B2B and B2C audiences.
• Experience building omni-channel CRM campaigns and automated client journeys, ideally using Dynamics 365 Marketing.
• Strong background in client acquisition, engagement, re-engagement, and retention strategies.
• Hands-on experience with CRM and marketing automation tools, working cross-functionally to optimize systems and results.

Additional Skills

• Experience with databases, data analysis, and segmentation.
• Understanding of email fundamentals, GDPR/PECR compliance, and performance metrics.
• Experience in financial services is advantageous.
• HTML knowledge is desirable but not essential.