Senior CRM Manager
Location: , , United Kingdom
Great opportunity for an experienced CRM Manager, to join leading UK retailer on a 12 month mat cover.
The successful candidate will be responsible for experienced and commercially-minded CRM & Loyalty Lead to shape and deliver our customer communications and loyalty strategy.
Must be available to start within 1 month
Based in Brighton - Hybrid working - 2 days in office, 3 from home
Roles & responsibilities:
- Set and oversee the CRM campaign calendar across email, SMS and direct mail, delivered in partnership with the CRM Manager.
- Build strategies to increase customer satisfaction, retention and revenue through both promotional and trigger-based CRM activity.
- Contribute to the UK budgeting process with a focus on owned channels and customer marketing performance.
- Lead the rollout of our existing loyalty programme onto a new technology platform, and define the roadmap for relaunch and optimisation.
- Manage and align CRM and Loyalty roadmaps in collaboration with IT, Digital, eCommerce and Retail to support growth in Customer Lifetime Value.
- Deliver weekly trade updates and regular reporting on CRM and Loyalty performance, ensuring alignment with business KPIs.
- Deliver and support multi-channel engagement campaigns across CRM, digital, eCommerce and retail.
- Line manage a CRM Manager and a Loyalty Manager to ensure strategic delivery and commercial targets are met.
Skills & experience:
- Must have retail or consumer experience
- Highly organised and able to prioritise workloads and comfortable working to deadlines
- Ability to use data and insights to drive decision making
- Excellent written and verbal communication skills
- Collaborative mindset - happy working with cross-functional teams in a fast-paced environment
- Strong stakeholder engagement skills
- Experience in Klayvio, PowerBI, Talon One desirable
In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:
- Competitive salary
- Generous pension provision
- Hybrid working arrangements
- Wide range of other benefits
- Professional development
If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV:
Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application. #J-18808-Ljbffr Apply
