Senior Data Scientist – Consumer Behaviour London office – hybrid 3 days per week. Base salary negotiable depending on experience up to £90,000 + stock options. Job reference J13004. Full UK working rights required – no sponsorship. About Measure Measure Protocol is building the world’s first ethical and transparent human data marketplace. Measure has recently raised investment from venture capital and strategic firms and works with leading brands to provide access to consumer behavioural data that has not previously been obtainable. Role Overview Measure Protocol is looking for a smart, creative and dynamic Senior Data Scientist to shape and mould their approach and products to build the best‑in‑class consumer data company. Responsibilities Data Cleaning and Preparation: Collect, clean, and prepare large media datasets from various sources (CRM, ad servers, audience panels) for analysis. Statistical Analysis: Utilise econometric techniques like regression analysis, time series modelling, and panel data analysis to identify relationships between media spend and business outcomes. Model Validation and Interpretation: Evaluate the accuracy and robustness of models, interpret results, and communicate findings to stakeholders in a clear and concise manner. Provide data‑driven insights to inform media buying strategies, including channel allocation, budget optimisation, and creative testing. Explore new data analysis techniques like machine learning to enhance model accuracy and uncover deeper insights. Qualifications Data Science Proficiency: Proficient in Python, R, and SQL including data manipulation, imputation, statistical modelling, and visualisation libraries. Statistical Methods: Expertise in linear regression, generalised linear models, panel data analysis, and time series forecasting. Media Industry Knowledge: Understanding of media landscape, ad formats, audience measurement, and industry KPIs. Communication and Business Acumen: Ability to clearly communicate complex statistical concepts and insights to non‑technical stakeholders and translate data insights into actionable strategies. Build and maintain complex MMM models to assess the incremental impact of different media channels (TV, digital, print) on sales, considering seasonality and competition. Benefits Measure Protocol offers stock options to all employees as part of their compensation package, so you share in the value you help create. As Measure grows, you gain a real opportunity to participate in the upside of a meaningful venture from the ground up. Employment Details Senior Data Scientist – Full‑time, Management and Analyst function. Marketing Services industry. #J-18808-Ljbffr